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�FNyOrthstar�('1�5 Local Economic Area Report PequotLakes,Mnnesota <br /> About this segment <br /> Middleburg <br /> Thisisthe In thisarea In the United States <br /> #2 32.4% 2.8% <br /> dominant segment of householdsfall of householdsfall <br /> forthisarea intothissegment intothissegment <br /> An overview of who makes up this segment across the United States <br /> Who We Are Our Neighborhood Market Profile <br /> Mddleburg neighborhoods transformed • Semi�ural localeswithin metropolitan areas . Resdentsare partial to trucJ6,SWs,and <br /> from the easy pace of countryli�ing to . Neighborhoodschanged rapidly in the �sonally,convertiblesor motor�ycles <br /> semi-rural subdi�isions in the last P►eviousdecade with the addition of new . Entertainment isprimarilyfamily-oriented,N <br /> decade,when the housing boom reached sngle#amily homes ��U�rants�ntalsortheme parisand family <br /> out Residents are consenrati�,e,famil� • Indude a nurr�berof mobile hornes <br /> . Affordable housng,median value of$158,000 ' ��ing prioritiesalso focuson family <br /> oriented consumers.Still more country (children'stoysand apparel)or home DIY <br /> than rodc and roll,theyare thriftybutwilling �th a lowvacanc,y►ate. projeds <br /> to carrysome debtand are already • Young oouples,manywith children;average � ��{sindude hunting,target�ooting, <br /> household sze is2.73. ��ing and baseball. <br /> irnesting in theiriutures.Theyrelyon their <br /> smartphones and mobile de�ices to stay . N and magaanesprovide entertainment and <br /> in touch and pride themsel�es on their infom,ation. <br /> Socioeconomic Traits Media preferencesindudecountryand <br /> e�ertise.Theypreferto buyAmerican and • <br /> tra�el in the U.S.This mal'ket is younger • E�t�i:66%with a high school diploma or �ristian channels <br /> but growing in si�and assets. �� <br /> . Unemployment rate lowerat 7.4°/a <br /> . Laborforoe partiapation typical of a younger <br /> population at 66.7°/a <br /> . Tradi6onal valuesare the norm here—faith, <br /> country and family. <br /> . Prefer to buy American and for a good prioe. <br /> . Comfortable with the late�in techndogy,for <br /> convenience(online banlang or saving money <br /> on landlines)and entertainment. <br /> The derrngraphic segmer�tation shadvn here can help you understand the Yfesiyles and life stages af consumErs in a rrarket.[�ata provider Esri classifies <br /> US.residential neighborhoods ir�o 67 unic�.�e rrnrket segrrents based on s�xioeconorric and derr�raphic characteristics.[�ita Source:Esri 2017.l�date <br /> Frec��encY:Annually. <br /> ����� Cq�{igH2O18Rm16xsRaperNRcvsarce�LLC.AIIRighlsResened ^ 7/20/2�18 <br /> Ir(arre6misro[g�a�feeciEq�ll-IousingOpporhrity. �_� <br />