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'►/?'�NorthstarM�s I Local Economic Area Report PequotLakes,Mnnesota <br /> For your informatiort For your Sucress <br /> _..__. . . . . . . . ._ . . . .. ._. . .. ...... .. .. . . . <br /> About this segment <br /> ' Old and Newcomers <br /> Thisisthe In thisarea In the United States <br /> #1 65.6% 2.3% <br /> dominant segment of householdsfall of householdsfall <br /> forthisarea intothissegment intothissegment <br /> An overview of who makes up this segment across the United States <br /> Who We Are Our Neighborhood Market Profile <br /> The Old and Newcomers market features • N1etr�politan aty dwellers . Resdentsare strong sipportersof <br /> singles'lifestyies,on a budget The focus . Predominantly sngle household�vuth a mix ���nmental organirations <br /> is more on con�enience t11an of mamed oouples(no children);average . They prefercell phonesto landlines <br /> household sze lovrer at 2.11. Entertainment featuresthe Intemet dati <br /> consumerism,economyo�,er aoquisition. • ( �9 <br /> Old and NewComefS is COmpOsed of • �%�nterocwpied;average rent,$800. stesand games),moviesat home,country <br /> neighborhoods in transition,populated by • 45%of housng unitsaie sngle�amily �sc and newspape�s <br /> renters who are�ust b innln thel� �Ilings 44%are multi-unit buildingsin . Vehidesare bascallyju�a meansof <br /> 1 e9 9 dder neighborhoods,built before 1980. tran�ortation. <br /> careers or retiring.Some are Still in . Average vacanc,y rate at 11°/a . Food featuresconvenience,frozen and fast <br /> college;some are taking adulteducation f�d. <br /> dasses.Theysupport environmental . They do banlang aslilely in person asonline. <br /> causes and Starbudcs.Age is not always Socioeconom ic Traits <br /> ob�+ous from their choices. <br /> . Unemployment islowerat 7.8°/a with an <br /> average laborforue paRiapation rate of <br /> 62.6%,de�ite the inaeasng numberof <br /> reti r�ed vuxlers <br /> . 30%of householdsare curtently r�eceiving <br /> Social Security. <br /> . 28%have a oollege degree,33%have some <br /> oollege education,10%are�ill enrolled in <br /> oollege. <br /> . Consimersare prioe awere and coupon <br /> dippers,but open to impulse buys <br /> . They are attenti�ne to environmental concems <br /> . They are more oomfortable with the latest <br /> technologythan buying a car. <br /> The derrographic segrrer�tation shown here can help you understand the lifestyles ar►d liFe stages d caisurrers in a rrarket.CL�ta pravider Esri classifies <br /> US.residential neighborhoods irrto 67�.�nique rrt�ket segrrents based on socioecorbrric and derrngraphic characteristics.Data Sou�ce:Esri 2017.Update <br /> Frequency:Annually. <br /> •}f��fi �°�,"9��m���'��;;����� Q �i2oi2o�s <br />