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r7�'�fNyOrthstarM�s I Local Economic Area Report PequotLakes,Mnnesota <br /> � <br /> � About this segment <br /> � Rural Resort Dwellers <br /> � <br /> � <br /> Thisisthe In thisarea In the lhited States <br /> #3 2.0% 1 .0% <br /> dominant segment of householdsfall of householdsfall <br /> forthisarea intothissegment intothissegment <br /> An overview of who makes up this segment across the United States <br /> Who We Are Our Neighborhood Market Profile <br /> Although the C�eat Recession forced • Housng isov�nerocwpied,sngle family . Resdentsdrive olderdomesticvehidesand <br /> manyowners of Second homes to sell, �$�^"�9°me m°bile hornes A 3rong preferto�end their di�ble inoome on <br /> marlet for seoond homes,these rural areas gear to sipport thei r hobbies,which indude <br /> Rurdl Resort Dwellers residents remain provide affordable homesvalued at 8°/a less fre�veaterfi�ing,hunting with a rifle or <br /> an acti�e market,just a bit smaller.These than the U.S.median home value.Over half of �otgun,and motorcyding. <br /> communities are centered in resort areas, the housng unitsare vacant due to a high � p,�� ��I Resort Dwellersresdents�end <br /> seasonal vacancy rate. any free ti me world ng on thei r vehi des and <br /> manyin the Mdwest,where the Change in In thisolder marlet,42%of househddsconsst maintaining theirgear.They male frequent <br /> seasons supports a�rarietyof outdoor � of martied ooupleswith no children at home, tripsto their local hardware store for partsand <br /> activities.Retirement looms for manyof while another28%are sngle person.Mamed tools These handson consumersare als� <br /> these blue-collar,older householders,but �P�eswith children at home have dder pa�onate about vegetable gardening. <br /> workers are postponing retirement or ���ildren. pue to their remote location�these <br /> retuming to worlc to maintain their CUR'ent • �t in soenic rural locationswith probmity to � neighborhoodshave satellite di�es A few <br /> outdooractivitieS two vehidesare essential to resdenisstill relyon dial�p modemsto stay <br /> lifestyles.Workers are tra�eling further to get around. connected.They don't aooessthe Intemet <br /> maintain employment.Theyare often but wfll male online purchasesfor items <br /> passionate about their hobbies,like diffia,lt to find in nearby�ores <br /> freshwaterfishing and hunting,but Socioeconomic Traits • Theirtaste in N�owsreflectstheirhobbies- <br /> otherwise ha�e�erysimple tastes. ���anet,Disoovery Channel and the DIY <br /> . 13ua1 F�es�t D�nellersresdentsare dose to <br /> retirement.They have aocumulated v�ealth <br /> and begun to�ift their portfoliosto low-ri�c <br /> a�ets These adive resdentscontinue to wodc <br /> in�dlled ooaipations <br /> . Simple ta�esand modesty charaderize these <br /> blue-collar resdents They shop for timele�, <br /> comfortable dothing,but onlywhen sorriething <br /> must be replaoed.They pay little attention to <br /> advertisng and us�ally stidcto the brandsthey <br /> I�ow. <br /> . They�end time with their�ousesand also <br /> maintain a s�aal calendar. <br /> The derroc,�aphic segrrentation shawn here can help you understand the lifesryles and liFe stages aF consumers in a rrarket.C�ta prrn�ider Esri classifies <br /> US.residential neighborhoods into 67 uroque rrarket segrrEnts based on socioecorarric arxl de►7ographic characteristics.C�ta Sotxce:Esri 2017.l�date <br /> Frequency:ArYx�ally. <br /> �1��� CaArigk 21718 RealEors Ro�atyResarce�LLC.MI RigHs Ra;er�ed /� <br /> � Iriarretim is not g {a eed Equal Hasing opporhnty. �—r 7/20/2018 <br />