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44. how to survive -� road construction Here are some basic actions business Brainstorm for innovative ideas owners can take to help survive roadway to promote your business and to construction: communicate with customers: • • Plan ahead as much as possible;get Hold events prior to construction involved early. A year is not too far start-up to draw attention to the area. ahead to begin organizing and planning. • Work with the MnDOT • Form an alliance with other businesses Communications Coordinator to plan in your locale. groundbreaking activities. • • Attend public meetings to stay Design a logo for use by all informed. Have knowledge of the affected merchants during the project. Contact Minnesota Department construction period. of Transportation to voice your concerns. • Hold special promotions such as free hot dogs and pop,or a one-day sign-up in • Hold frequent and regular meetings parking lot for a free vacation. with other businesses for support and • strategies. Write down your fears Print placemat advertisements. and questions for discussion. --1 • Place advertisements in outlying • Pool resources to purchase newspapers. group advertising. • Plan hard-hat promotions—some for • Hold a pre-construction meeting with sale, some as giveaways. the MnDOT project manager and • contractor to find out how long the Sell hard-hat lunches to go. project will take, what to expect, i.e. dirt, mud,ground shaking, etc. • Schedule a grand finale—work with the MnDOT Public Affairs Coordinator to • Meet the on-site project manager. plan ribbon cutting ceremonies; plan Keep his/her telephone number in street dance,t-shirts, prizes. a handy place. • Establish a line of communication with • the project manager. Project managers coordinate with the contractor. 10