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Keep customers informed <br /> Drivers who are well informed about road How businesses can keep the <br /> construction tend to be"happy campers," customers coming: <br /> inconvenience not withstanding. They <br /> understand why the improvement is • MnDOT may permit businesses to have <br /> desirable. They know about construction directional signs in construction zone. <br /> before they leave home, rather than being <br /> surprised by the sudden appearance of • Contact the project manager to make <br /> barricades,orange barrels, and Road Closed certain that the sign you contemplate <br /> signs. They've been told about roads that are complies with MnDOT guidelines. <br /> closed or restricted;they follow and sense <br /> the construction progress being made; and • Use simple maps to tell your customers <br /> they've given some thought to other ways about the best alternate routes to reach <br /> around construction either by studying the your business.Post them on your doors <br /> map or checking out possible alternate and bulletin boards, insert them into <br /> routes on their own rather than fuming in billings and other mailings and <br /> frustration as their vehicles sit in a long line distribute them to your customers. Be <br /> of stop-and-go traffic. especially mindful of customers who <br /> come a long distance and may be <br /> MnDOT has stepped up the flow of road unfamiliar with local streets and roads. <br /> work information to the public. We use <br /> changeable electronic message signs to <br /> advise drivers when delays are expected and <br /> to safely steer them through or around 0 N <br /> construction zones. Communications <br /> professionals use a variety of techniques to FOR <br /> inform drivers about projects,their value to <br /> the public, and traffic detours or restrictions BUSINESS <br /> that might affect the public.News releases <br /> provide valuable background information to .; ; <br /> news media.News stories and interviews 104110■ <br /> with TV, radio and newspaper reporters can <br /> be set up. Major projects with significant ,�.�;,f <br /> traffic impacts warrant brochures,generally <br /> with maps,that clarify the work ahead, • Let the public know that you're open for <br /> detours, and alternate routes. Telephone business. Develop ads for newspaper, <br /> recordings are used to bring inquiring radio or television. Pool your resources <br /> drivers up to date. And the Public Affairs for group advertising. Advertising <br /> Coordinator in each of MnDOT's eight cooperatively can be very cost-effective. <br /> districts statewide is a convenient,available Brainstorm for innovative ideas to <br /> information source for drivers needing help. promote your businesses. <br /> 9 <br />