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`., JUL Tapestry Segmentation Area Profile: Media <br /> UNIVERSITY OF MINNESOTA <br /> 1MIT Paynesville <br /> Tapestry LifeMode Groups 2006 Households <br /> Total Total <br /> Green Acres Rustbeft Retire Prairie Living Households Percentage <br /> Totals 714 816 526 2,416 <br /> Television <br /> Light viewer of daytime TV 9% 10% 11% 268 11% <br /> Medium viewer of daytime TV 7% 7% 11% 237 10% <br /> Heavy viewer of daytime TV 6% 7% 9% 205 8% <br /> Light viewer of primetime TV 20% 20% 15% 498 21% <br /> Light-medium viewer of primetime TV 23% 22% 22% 486 20% <br /> Medium viewer of primetime TV 21% 20% 19% 497 21% <br /> HH watched 15+hours of cable TV last week 60% 58% 65% 1312 54% <br /> Watched 1-9 hours of cable TV last week 85% 81% 84% 1802 75% <br /> Watched 10-20 hours of cable TV last week 16% 17% 22% 507 21% <br /> Watched 21+hours of cable TV last week 3% 3% 4% 107 4% <br /> HH has cable TV available in neighborhood 97% 96% 99% 1901 79% <br /> HH subscribes to cable TV 73% 66% 78% 1342 56% <br /> HH subscribes to digital cable TV 15% 14% 16% 288 12% <br /> HH has pay TV 37% 35% 31% 613 25% <br /> HH has satellite dish 18% 20% 10% 600 25% <br /> HH watched cable TV last week 85% 80% 84% 1818 75% <br /> Magazine <br /> Light magazine reader 13% 16% 16% 514 21% <br /> Light-medium magazine reader 20% 21% 21% 589 24% <br /> Medium magazine reader 24% 23% 24% 522 22% <br /> Medium-heavy magazine reader 23% 20% 20% 441 18% <br /> Heavy magazine reader 21% 20% 20% 361 15% <br /> Read airline magazines 7% 7% 5% 78 3% <br /> Read automotive magazines 14% 16% 12% 307 13% <br /> Read baby magazines 5% 6% 5% 107 4% <br /> Read boating magazines 3% 4% 3% 55 2% <br /> Read bridal magazines 4% 5% 4% 81 3% <br /> Read business/finance magazines 24% 21% 20% 324 13% <br /> Read computer magazines 8% 8% 7% 131 5% <br /> Read Epicurean magazines 6% 5% 5% 84 3% <br /> Read fishing/hunting magazines 13% 14% 11% 405 17% <br /> Read gardening magazines 6% 4% 5% 125 5% <br /> Read general editorial magazines 50% 49% 49% 1091 45% <br /> Read health magazines 16% 14% 14% 273 11% <br /> Read home service magazines 41% 39% 38% 906 37% <br /> Read motorcycle magazines 4% 3% 2% 99 4% <br /> Read music magazines 9% 10% 10% 224 9% <br /> Read news-weekly magazines 48% 43% 46% 853 35% <br /> Read parenthood magazines 15% 15% 15% 280 12% <br /> Read science/technology magazines 9% 7% 7% 144 6% <br /> Read sports magazines 18% 17% 16% 274 11% <br /> Read travel magazines 11% 10% 9% 162 7% <br /> Read women's fashion magazines 5% 6% 6% 79 3% <br /> 6 <br />