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JILL Tapestry Segmentation Profile
<br /> UNIVERSITY OF MINNESOTA
<br /> WICEINCIF Paynesville Zip
<br /> Area ID: 56362 Description: Paynesville Zip
<br /> Number Percent
<br /> Total 2,416 100.0%
<br /> 17 Green Acres 714 29.6%
<br /> 29 Rustbelt Retirees 816 33.8%
<br /> 25 Salt of the Earth 360 14.9%
<br /> 37 Prairie Living 526 21.8%
<br /> 29.Rustbelt Retirees
<br /> Most Rustbelt Retirees neighborhoods can be found in older,industrial cities in the Northeast and Midwest,especially in Pennsylvania
<br /> and other states surrounding the Great Lakes. Households are mainly occupied by married couples with no children and singles who
<br /> live alone.The median age is 43.8 years.Although many residents are still working,labor force participation is below average. More
<br /> than 40 percent of the households receive Social Security benefits.Most residents live in owned,single-family homes,with a median
<br /> value of$118,500. Unlike many retirees,these residents are not inclined to move.They are proud of their homes and gardens and
<br /> participate in community activities. Some are members of veterans'clubs. Leisure activities include playing bingo,gambling in Atlantic
<br /> City,going to the horse races,working crossword puzzles,and playing golf.
<br /> 17.Green Acres
<br /> A"little bit country,"Green Acres residents live in pastoral settings of developing suburban fringe areas,mainly in the Midwest and
<br /> South.The median age is 39.9 years. Married couples with and without children comprise most of the households and live in single-
<br /> dwellings.This upscale market has a median household income of$62,300 and a median home value of$179,700.These do-it-
<br /> �iurselfers maintain and remodel their homes—paint, install carpet,or add a deck—and own all the necessary tools to accomplish
<br /> these tasks.They also take care of their lawn and gardens,again,with the right tools.Vehicles of choice are motorcycles and full-sized
<br /> pickup trucks. For exercise, residents ride their bikes and go water skiing,canoeing,and kayaking.Other activities include bird-
<br /> watching,power boating,target shooting, hunting,and attending auto races.
<br /> 37.Prairie Living
<br /> Agriculture plays an important part of the Prairie Living economy;small,family-owned farms dominate this stable market located mainly
<br /> in the Midwest.Two-thirds of the households are married-couple families;the median age is 40.5 years. Homeownership is at 81
<br /> percent;the median home value is$96,300.Although single-family dwellings are characteristic of these communities, 11 percent of the
<br /> households live in mobile homes. Approximately 36 percent of the housing units were built before 1940.These residents are big
<br /> country music fans and enjoy hunting,fishing,target shooting,and horseback riding.They work on their vegetable gardens,vehicles,
<br /> and home projects. Many are members of church boards or civic clubs and get involved in civic issues. Because cable TV can be
<br /> unavailable in these rural areas, many households have a satellite dish. Families with pet cats or dogs are common.
<br /> 25.Salt of the Earth
<br /> A rural or small-town lifestyle best describes the Salt of the Earth market.The median age is 40.4 years.Labor force participation is
<br /> higher than the U.S. level,and unemployment is lower.Above-average numbers of employed residents work in the manufacturing,
<br /> construction,mining,and agricultural industries.The median household income is$48,800.Households are dominated by married-
<br /> couple families who live in single-family dwellings,with homeownership at 86 percent.Twenty-eight percent of the households own
<br /> three or more vehicles. Most homes own a truck;many own a motorcycle.Residents are settled,hardworking,and self-reliant,taking
<br /> on small home projects as well as vehicle maintenance.Families often own two or more pets,usually dogs or cats.Residents enjoy
<br /> fishing,hunting,target shooting,attending country music concerts and auto races,and flying kites.
<br /> Jrce:ESRI,2007 Estimates and Projections
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