05-19-2009 EDC Meeting - Laserfiche WebLink

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Total Total Green Acres Rustbelt Retire Prairie living Households Percentage Totals 714 816 526 2416 Newspaper Light newspaper reader 14% 17% 15% 451 19% Light-medium newspaper reader 21% 27% 18% 492 20% Medium newspaper reader 19% 19% 18% 443 18% Medium-heavy newspaper reader 23% 19% 25% 544 23% Heavy newspaper reader 23% 18% 25% 499 21% Read any daily newspaper 53% 47% 57% 1243 51% Read one daily newspaper 42% 39% 45% 987 41% Read two or more daily newspapers 11% 8% 12% 254 11% Read any Sunday newspaper 69% 64% 71% 1539 64% Read one Sunday newspaper 60% 57% 60% 1309 54% Read two or more Sunday newspapers 9% 7% 10% 230 10% Read newspaper:business/finance section 38% 32% 39% 742 31% Read newspaper:classified section 34% 37% 34% 912 38% Read newspaper:comics section 31% 27% 33% 790 33% Read newspaper:editorial page section 35% 29% 41% 903 37% Read newspaper:fashion section 16% 14% 15% 330 14% Read newspaper:food/cooking section 28% 26% 33% 649 27% Read newspaper:general news section 66% 60% 68% 1555 64% Read newspaper:home/furnishings/gardening 28% 23% 26% 562 23% Read newspaper:movie listings/reviews section 32% 30% 31% 575 24% Read newspaper:science&technology section 22% 17% 21% 423 17% Read newspaper:sports section 38% 37% 41% 911 38% Read newspaper:travel section 25% 23% 23% 486 20% Read newspaper:TV/radio listings section 26% 24% 32% 649 27% Radio Light radio listener 15% 15% 18% 519 21% Light-medium radio listener 21% 19% 22% 471 19% Medium radio listener 22% 25% 22% 504 21% Medium-heavy radio listener 23% 21% 19% 421 17% Heavy radio listener 19% 20% 19% 514 21% Radio format listen to:adult contemporary 25% 22% 21% 437 18% Radio format listen to:all news 8% 3% 6% 68 3% Radio format listen to:all talk 6% 4% 4% 62 3% Radio format listen to:alternative 14% 11% 11% 205 8% Radio format listen to:classic hits 7% 7% 6% 112 5% Radio format listen to:classic rock 14% 13% 12% 293 12% Radio format listen to:classical 4% 2% 4% 67 3% Radio format listen to:contemporary hit radio 20% 21% 18% 339 14% Radio format listen to:country 22% 25% 19% 761 31% Radio format listen to:Hispanic 2% 4% 1% 49 2% Radio format listen to:jazz 6% 5% 4% 56 2% Radio format listen to:news/talk 17% 14% 17% 342 14% Radio format listen to:oldies 16% 10% 16% 285 12% Radio format listen to:public 2% 3% 2% 52 2% Radio format listen to:religious 6% 6% 5% 150 6% Radio format listen to:rock 14% 13% 12% 274 11% Radio format listen to:soft adult contemporary 10% 10% 8% 154 6% Radio format listen to:sports 7% 7% 5% 80 3% Radio format listen to:urban 11% 12% 9% 160 7% Radio format listen to:variety/other 10% 9% 9% 161 7% Radio listening:auto racing(NASCAR) 7% 7% 7% 194 8% Radio listening:baseball playoffs/World Series 11% 9% 10% 228 9% Radio listening:baseball(regular season) 13% 12% 13% 278 11% Radio listening:basketball(college) 7% 7% 7% 173 7% Radio listening:basketball(pro) 7% 5% 7% 124 5% Radio listening:football(college) 10% 12% 10% 253 10% 7