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Y� E <br /> `S <br /> ads � <br /> s4 ;x <br /> LED ERS A culture <br /> rs �- <br /> � s <br /> vT <br /> Companies with well-defined and effective cultures are easy to spot. <br /> , i Their people are highly productive, creative and innovative. They <br /> are committed to the vision and mission of the company and take <br /> ownership for both success and failure. <br /> An organization's culture evolves from the characteristics that define <br /> it and the successful communication of those characteristics and <br /> expectations. In order to build a strong organizational culture, the <br /> f r people must: <br /> r Understand the firm's vision, mission and values <br /> 4 t <br /> Understand how their role affects the firm's strategy <br /> Feel that their personal beliefs are in alignment <br /> x' with those of the organization <br /> Have emotional ownership <br /> There is no doubt that the key to our success is our people and our <br /> culture.That is why a culture strategy is an integral part of our firm's <br /> strategic direction. The goal of our culture strategy is to maintain <br /> the underlying philosophies that have been in place since the firm's <br /> inception: quality, integrity and total client service. We have articu- <br /> lated the core values that support these beliefs into the acronym <br /> ..7- r, <br /> LEADERS. <br /> T <br /> A <br /> 6 1 APPENDIX C Duly 2004 <br />