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It would create something uniquely memorable about the community and would reinforce the <br /> downtown's image of a recreational hub. <br /> The proposed pedestrian mall along Washington Avenue would similarly be an experience <br /> unique to the area. Other area shopping environments are all auto-based. The experience of an <br /> outdoor pedestrian mall, complete with benches,fountains, public art and other landmarks, <br /> would set Pequot Lakes apart. While Government Drive will maintain high-visibility, regardless <br /> of where the highway is expended,Washington Avenue could become the preferred location due <br /> to the pleasant experience it would provide to shoppers. <br /> The City should also actively seek a landmark business,such as a microbrewery,that would <br /> provide some entertainment value in addition to the retail value it provides. A microbrewery, or <br /> similar endeavor,would help spread the Pequot Lakes brand and image beyond the City. It <br /> would be a cornerstone attraction that would fuel growth throughout the entire downtown. <br /> Pequot Lakes Staff Report <br /> February 20,2014 5 <br />