Laserfiche WebLink
City Council Minutes <br />October 2, 2023 <br />Page 3 of 8 <br />----------------------------- <br /> <br />RELATION TO TIF DISTRICT 2-2. MOTION WAS SECONDED BY <br />COUNCIL MEMBER PEDERSON. MOTION CARRIED 4-0. <br /> <br />5.3. EDC Update <br /> <br />Brad Becklin states the EDC has been working on digital marketing strategy. He <br />presents a packet that was given to the EDC by a company named 2060. The <br />cost is $25,950 for a website and $75/month for hosting, and $300/month for <br />hosting and maintenance. <br /> <br />Council Members discuss what the goal of marketing is, if the cost is too <br />expensive and how they want to proceed. Mayor Gardner thought the price is <br />steep for a utilitarian website. He states if they want to spend money on <br />something, there first needs to be a vision, mission, etc. to have a complete plan <br />before throwing anything out there. Council Member Pederson states in <br />comparison to other communities that have invested in a third-party marketing <br />company, he doesn’t think the cost is too much and if the desire is to market the <br />city there needs to be a measurement tool like presented by 2060 digital. He <br />stated other communities have spent upwards of $50,000-$75,000. Discussion <br />ensued about what other cities have done. <br /> <br />The board will take the information to review and will decide the direction at the <br />next meeting. The Council discussed having a presentation at the November 6, <br />2023, Council meeting. <br /> <br />5.4. Park Commission Update <br /> <br /> Kim Churack updates everyone with the information from their last meeting. <br /> <br />1. Park Grants Update – Two grants have been submitted to DNR for a tree <br />study and one for the replacement of trees. <br />2. Park Board voted whether to change the name of Trailside North to Paul Park <br />to avoid confusion between Trailside North and Trailside Park. They ask the <br />Council Members to approve this change. <br />3. The dam by Mayo Lake Park has been removed. It has caused the levels of <br />Sibley and Mayo lakes to drop to concerning levels. Sibley Lake Association <br />leaders are meeting with the Corps of Engineers and DNR to decide what <br />needs to be done. <br />4. The Park Board is asking the Council Members to approve a $210 expense <br />from Park Board carryover funds to make ten directional signs to post in <br />Mayo Park. <br />5. The Pequot Lakes Rotary Club has asked the Park Board to support their <br />goal of having a family fun day in July of 2024. The Rotary Club would do all <br />the organizing and funding for the event. <br />6. The Park Board will make sure that the City of Pequot Lakes is lit up again for <br />Christmas. They will concentrate on both sides of Trailside Park. They <br />understand there is $3,000 left from last year and they would like to access <br />this money to purchase more lighting.