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OR <br />■ DEVELOPMENT OF ACTION PLAN BY INDUSTRY /ECONOMIC SEGMENT <br />Outlined below are economic development options that were identified based on the following criteria: <br />• Represent an expansion of what is already successful in the area (back office /shared services operations <br />and components manufacturing) and could leverage business presence in M -SP area. <br />• Leverages area resources and /or branding (renewable energy production, beverage manufacturing and <br />sports equipment /accessory product competition. <br />Note that the Priority Level was identified in a meeting of community stakeholders held on 9/30/09 are <br />listed on page 26 of this report. <br />BACK OFFICE /SHARED SERVICES OPERATIONS <br />:) PRIORITY: 10 (HIGH) <br />Description Typical operations may include accounting, human resources, corporate benefits, high level <br />customer service or inside sales, IT /computer support, and other operations. Most employees <br />within the operation will have a four -year degree or working toward a four -year degree. Jobs are <br />mid -level to high paying and provide a good employment base for knowledge workers. <br />Opportunity for Crow Employers with operations requiring 25 to 50 employees (short term) that may grow over time to <br />Wing County 250 to 300 or more employees would be ideal for the area. <br />Resource Requirements Resource Requirement Evaluation of Resource <br />and Evaluation ► Sites /Buildings: Companies typically seek out available buildings rather that sites. Over <br />the next 18 -24 months, there will be 34,000+ sq ft of office space <br />available in the Brainerd /Baxter area. <br />► Qualified Labor. Will need to increase graduation rates for accounting, general business <br />and computer /IT at the four -year level. <br />► High Speed Telecom: Telecom service in the core area of Brainerd /Baxter is sufficient. <br />► Air Access: Commuter air access through county airport as well as shuttle service <br />to MSP International Airport is sufficient. <br />Marketing Strategy Market the area through MN -DEED and go directly to major employers in M —SP that are familiar <br />with the area. <br />Action Plan/Timing Action Item Proposed Responsibility <br />1. Meet with Central Lakes College to define BLADC and workforce- related organizations <br />strategy to expand graduates in business, <br />accounting, IT /computer, etc. <br />2. Determine the actual timing on availability of BLADC to gather details from local brokers and <br />office space within the area. building managers <br />3. Develop a Marketing Profile for the area that BLADC prepare profile with support from MS &B <br />presents the available resources to support <br />this segment. <br />4. Submit profile to MN -DEED and post on BLADC to maintain dialog <br />BLADC web site <br />5. Schedule meeting with major employers in <br />the greater M —SP area. <br />BLADC and local educators and utilities <br />Brainerd Lakes Area Development Corporation ■ SWOT Analysis and Action Plan <br />19 <br />