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The overall visual of Lake Country Cares tithes from the already regionally successful brand movement of Lakes Proud.Lakes <br /> Proud provides a known visual that allows an optimistic umbrella over our entire region,allowing all regional partners to be equal <br /> ambassadors within the Lake Country Cares brand. <br /> The purpose-buitt tone and manner of Lake Country Cares is to build the middle ground between the two polarized sides of the <br /> COVID-19 crisis.Lake Country Cares will purposefully build the narrative and partnerships to pave a path forward that embraces <br /> both strategic safety and businesses reopening.The success of Lake Country Cares falls squarely on the regional partners <br /> embracing and adopting this message.United we stand.United in safety first and united in businesses reopening as soon as the <br /> safety measures are in place,and reviewed or allowed by the necessary govemment units.(Voluntary review by Crow Wing County <br /> HeaRh and allowed to reopen by State of Minnesota). <br /> Lake Country Cares purposefully will not label people of Crow Wing County.All people of Crow Wing County will be considered <br /> equals and treated in the same manner—whether a primary or a seasonal resident,a visitor,or a lifelong citizen.All are wanted, <br /> desired,respected,important.Lastly,a final goal of Lake Country Cares is to rebuild customer and resident confidence in our <br /> region-wide,safety-minded strategy driving our process of reopening businesses. <br /> Lake Country Cares <br /> How will it be measured as successful? <br /> Lake Country Cares will be measured for success through the following metrics: <br /> 1) Did the people of Crow Wing County express and/or seem to feel increased peace in how Lake Country Cares <br /> positioned our business communities for reopening? <br /> 2) When establishing the middle ground,did Lake Country Cares facilitate/improve customer confidence to once again <br /> frequent and make purchases from our regional,major and main street employers? <br /> 3) Were major and main street employers allowed to safely reopen through strategically based safety measures at the <br /> appropriate time?Did working together through the lens of safety best practices allow our businesses to reopen <br /> sooner or to have the ability to be ready earlier,than if Lake Country Cares did not exist? <br /> 4) Did Lake Country Cares reduce the curve of COVID-19 infections(in our region)in comparison to other natural <br /> resource-based tourism destinations located two hours from major metro hubs? <br /> 5) Did Lake Country Cares empower more businesses to weather this financial crisis than if we did nothing? <br /> Lake Country Cares <br /> Who owns it? <br /> Crow Wing County is responsible for the final approval of the Lake Country Cares campaign messaging for the campaign at this <br /> time.While Lake Country Cares is available for our entire region to share,use,and promote without cost,Crow Wing County <br /> remains the intellectual owner of the Lake Country Cares property rights.Crow Wing County asks for additional organizations, <br /> businesses,and individuals to join the cause should they be able to contribute additional dollars to make the Lake Country Cares <br /> movement as large and effective as it possibly can be.Contributing additional funds is not required to participate in Lake Country <br /> Cares. <br /> ;I <br />