10.03 Lakes Country Cares Endorsement

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Touriam Marketing Organizations . Tourism-Minded: o Share the news with the Tourism Marketing target audiences as to the strategic plan of Lake Country Cares, and what this means to businesses and customers in our region. o Include mention of Lake Country Cares and lakecountrycares.com in ongoing tourism-minded messaging and communication(eMail,social media,digital display,trad'Rional media). . In-General: o Be their community advocate to rally local business support to join and help promote Lake Country Cares. o Be physically present at a potential press conference to go officially public with Lake Country Cares. o Speak to,and provide Lake Country Cares positioning and talking points to regional,state,and national media. o Pertnission to use tourism marketing organizational logo in Lake Country Cares digital and print communication tools. Area businesses and nonprofit organizations . Create their specfic business'COVID-19 Preparedness Plan,have a voluntary review with Crow Wing County Health and receive feedback. . Crow Wing County's voluntary review and feedback on a COVID-19 Business Preparedness Plan does not mean a business may reopen.Businesses are encouraged to prepare in advance,but wait to reopen upon word from the State of Minnesota. . Speak to,and provide Lake Country Cares positioning and talking points to business employees and customers. • Display tabloid-sized posters at entry points to business. . Display letter-sized COVID-19 Preparedness Plan at locations within the business,ideally located by tabloid-sized poster. . Follow the safety best practices of both the spec�c business'COVID-19 Preparedness Plan,and the safety best practices as shown on the tabloid poster(breathe safely,walk safely,and touch safely). . Stay in contact with your regional Chamber to update and further refine the Lake Country Cares message to be relevant with the current business setting in the midst of COVID-19 in our region. Healthcare providers,local governments,and other community partners • Share the news with the region-at-large(all people)as to the strategic plan of Lake Country Cares and what this means to businesses and residents. . Include mention of Lake Country Cares and lakecountrycares.com in ongoing paid('rf applicable)and seff-published medical,civic,or organizational-related messaging and communication(eMail,sociai media,digital display,traditional media). . Be physically present at a potential press conference to go officially public with Lake Country Cares. • Speak to and provide Lake Country Cares positioning and talking points to regional,state,and national media. . Permission to use healthcare organization logo in Lake Country Cares digital and print communication tools. Lake Country Cares How will people hear about it, know about it? 1. Businesses and their employees will be developing their individual COVID-19 Preparedness Plans in voluntary collaboration with Crow Wing County Health as directed by the State of Minnesota. 2. Lake Country Cares Tabloid(11 inches by 17 inches)Window Poster—"For the Safety of All" a. Tabloid-sized printed posters to be supplied at no cost to businesses and organizations. 3. Lake Country Cares individual business COVID-19 Preparedness Plan a. Businesses to be provided Microsoft Word(8.5 inches x 11 inches)file template to enter their plan(Top 5 Points),print internally at the place of business,and then display near or adjacent to the 11 x 17 Tabloid Poster—"For the Safety of All." b. Digital word template provided at no cost to businesses and organizations. 4. County,Businesses,Chambers,Tourism Marketing,and Cities: a. Promoting Lake Country Cares and lakecountrycares.com through the placement of the campaign logo and website on existing businesses or organizations'print mailings,website,social media,email marketing. b. High-resolution digital graphic(.jpg,.pdf,.png)to be provided at no cost to businesses and organizations. Lake Country Cares A word about the look, the feel, the perception, the intention.