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Touriam Marketing Organizations <br /> . Tourism-Minded: <br /> o Share the news with the Tourism Marketing target audiences as to the strategic plan of Lake Country Cares, <br /> and what this means to businesses and customers in our region. <br /> o Include mention of Lake Country Cares and lakecountrycares.com in ongoing tourism-minded messaging and <br /> communication(eMail,social media,digital display,trad'Rional media). <br /> . In-General: <br /> o Be their community advocate to rally local business support to join and help promote Lake Country Cares. <br /> o Be physically present at a potential press conference to go officially public with Lake Country Cares. <br /> o Speak to,and provide Lake Country Cares positioning and talking points to regional,state,and national media. <br /> o Pertnission to use tourism marketing organizational logo in Lake Country Cares digital and print communication <br /> tools. <br /> Area businesses and nonprofit organizations <br /> . Create their specfic business'COVID-19 Preparedness Plan,have a voluntary review with Crow Wing County Health and <br /> receive feedback. <br /> . Crow Wing County's voluntary review and feedback on a COVID-19 Business Preparedness Plan does not mean a <br /> business may reopen.Businesses are encouraged to prepare in advance,but wait to reopen upon word from the State of <br /> Minnesota. <br /> . Speak to,and provide Lake Country Cares positioning and talking points to business employees and customers. <br /> • Display tabloid-sized posters at entry points to business. <br /> . Display letter-sized COVID-19 Preparedness Plan at locations within the business,ideally located by tabloid-sized poster. <br /> . Follow the safety best practices of both the spec�c business'COVID-19 Preparedness Plan,and the safety best practices <br /> as shown on the tabloid poster(breathe safely,walk safely,and touch safely). <br /> . Stay in contact with your regional Chamber to update and further refine the Lake Country Cares message to be relevant <br /> with the current business setting in the midst of COVID-19 in our region. <br /> Healthcare providers,local governments,and other community partners <br /> • Share the news with the region-at-large(all people)as to the strategic plan of Lake Country Cares and what this means to <br /> businesses and residents. <br /> . Include mention of Lake Country Cares and lakecountrycares.com in ongoing paid('rf applicable)and seff-published <br /> medical,civic,or organizational-related messaging and communication(eMail,sociai media,digital display,traditional <br /> media). <br /> . Be physically present at a potential press conference to go officially public with Lake Country Cares. <br /> • Speak to and provide Lake Country Cares positioning and talking points to regional,state,and national media. <br /> . Permission to use healthcare organization logo in Lake Country Cares digital and print communication tools. <br /> Lake Country Cares <br /> How will people hear about it, know about it? <br /> 1. Businesses and their employees will be developing their individual COVID-19 Preparedness Plans in voluntary <br /> collaboration with Crow Wing County Health as directed by the State of Minnesota. <br /> 2. Lake Country Cares Tabloid(11 inches by 17 inches)Window Poster—"For the Safety of All" <br /> a. Tabloid-sized printed posters to be supplied at no cost to businesses and organizations. <br /> 3. Lake Country Cares individual business COVID-19 Preparedness Plan <br /> a. Businesses to be provided Microsoft Word(8.5 inches x 11 inches)file template to enter their plan(Top 5 <br /> Points),print internally at the place of business,and then display near or adjacent to the 11 x 17 Tabloid <br /> Poster—"For the Safety of All." <br /> b. Digital word template provided at no cost to businesses and organizations. <br /> 4. County,Businesses,Chambers,Tourism Marketing,and Cities: <br /> a. Promoting Lake Country Cares and lakecountrycares.com through the placement of the campaign logo and <br /> website on existing businesses or organizations'print mailings,website,social media,email marketing. <br /> b. High-resolution digital graphic(.jpg,.pdf,.png)to be provided at no cost to businesses and organizations. <br /> Lake Country Cares <br /> A word about the look, the feel, the perception, the intention. <br />