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7�NorthstarMLS Local Economic Area Report PequotLakes,Mnnesota <br /> Criteria Used for Analysis <br /> hcome: Age: F�pulatiai�: Segrrentation: <br /> Median Fbusehold Income Median Age Total Population 1st Dominarrt Segment <br /> $46,137 39.3 2,226 Old and Newcomers <br /> Consumer Segmentation <br /> Life Mode lkbanization <br /> What are the Niddle Ground �re do people �tro Cities <br /> people like that �festylesof thirtysomethings like this usually q�{ordaWe aty life,induding snaller metros,satellite dties <br /> live in fhis areaT live? <br /> Top Tapestry qd� I�,ral F�sort <br /> Segments Newcomers Middleburg Dwellers <br /> %of HouSeholds 635(65.6%) 314(32.4%) 19(2.0%) <br /> %of Crow Wing Courriy 2,027(7.5%) 3,761 (14.0%) 7,398(27.5%) <br /> Lifestyle Group Middle Ground Family Landscapes Cory Country Living <br /> Urbanization Group Metro C�ties Semirural I�ral <br /> Residence Type Multi�Jnits Single Single Family Single Farrily or <br /> Family Seas�nal <br /> Household Type Singles Martied Couples Married Couples <br /> 1/Uthout FGds <br /> Average Fbusehold Size 2.11 2.73 2.21 <br /> Median Age 38.5 35.3 52.4 <br /> Diversity Index 50.1 46.3 21.9 <br /> Median Household Income $39,000 $55,000 $46,000 <br /> Median Net VYath $23,000 $89,000 $129,000 <br /> Median Home Value — $158,000 $163,000 <br /> Homeownership 46.4% 74.3% 81.8% <br /> Average Marthly Rerrt $850 - - <br /> Employmerrt Pivfe�onal or Professonal or Servicesor <br /> Services Services Profesaonal <br /> Education College Degree College Degree Figh School Graduate <br /> PreferredActivities Buyfrozen, Buychildren'stoysand TendvegetaWe <br /> convenience dothes Go hunting, gardens Go hunting, <br /> foods SuppoA bowling,target fresfiweterfi�ing. <br /> environmental �oo6ng. <br /> organizations <br /> Financial Bankonline or in Carry s�me debt; Own low-ri�cassets <br /> person inve�forfuture <br /> Media V1Eitch moviesat home V1�tch country, V1�tch Animal Planet, <br /> Christian N channels Disoovery Channel, <br /> DIY Network <br /> Vehicle Vewcaras O�n.n trud�SWs Own dder,domestic <br /> tran�ortation only vehides <br /> ����� Cap{igh12018Rc�ItarsRapertVResarc�LLC.AIIRigIYsResaaed /� 7/20/2018 <br /> Iriorrtehm is rot guaran[eed Equal Housirg Oppahrity. 7—� <br />