10.09 Pequot Lakes Communications Director

Home Browse Search

Pequot Lakes Communication Director (shared responsibilities...Chamber, city, school district) The person in this position will be responsibie for developing a comprehensive plan for marketing the business community, school district and city of Pequot Lakes with an eye toward developing a consistent brand and messaging. There are several key elements of this plan as outlined in the job description below. Print publications: 1. Create a regularly distributed (2x/year to start), professional-looking newsletter to be distributed to all residents and businesses in Pequot Lakes, Breezy Point and Jenkins, as well as additional communities being served by the Pequot Lakes school district. Focus on providing information about activities of the three entities (chamber, city of PL, school district) and telling stories about the connections befinreen the three (highlight student involved in specific activity, his/her parent's work in a community business, etc.). Celebrate community collaboration and success. 2. Create and distribute an annual brochure highlighting all Chamber, city and school annual events. 3. Develop and implement a city-wide walking map and guide (supported by advertising). Social Media: 1. Coordinate and implement a social media campaign using primarily Facebook and Twitter, but considering other social media platforms as it becomes necessary to do so. 2. Coordinate distribution of any videos that are created by city and/or school district promoting the community to maximize viewership. Promote on social media, printed publications and through misc. other avenues. Events: 1. Create and implement an annual event to recognize excellence in the community (business of the year, citizen of the year, volunteer of the year, etc.) 2. Work with Chamber Director to implement all aspects of annual community festivals. Other responsibilities: 1. Serve as the point person for distributing and posting information (including alerting the media) about events being offered by any of the three entities. This does not include intemal events (only relevant for city, school district or Chamber), but rather community events of which all entities agree community members should be aware. 2. Promote Pequot Lakes through coordination of summer volunteer staff at Pequot Lakes Welcome Center and greeting and answering questions at Pequot Lakes Welcome Center. Qualifications: Must have graphic design skills Must have strong communication skills, both verbal and written Must have time management skills Must have social media experience Experience with specific software programs (TBD) preferred