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— Drive-Time Polygons <br /> Maps that illustrate drive times to your business district provide a useful method for <br /> determining trade areas based on travel time and road networks.These maps use distances <br /> along actual streets and highways, combined with their respective travel speeds,to calculate <br /> travel time. Drive time polygons (a GIS term for an area) are important as consumers make <br /> decisions based on streets and highways when deciding where they will shop. <br /> The following map illustrates a drive time analysis used to calculate 5-, 10-, and 15 -minute <br /> travel times into downtown Madison,Wisconsin.The map also displays the geographic <br /> distribution of other shopping destinations surrounding downtown Madison. <br /> Example Map Showing Drive-Time Polygons <br /> Regional Drive Times from Downtown Madison <br /> r r ., . s,y .. .. . , <br /> •r-, <br /> T <br /> _j i. <br /> mm- It .. t 7P1 <br /> r <br /> `� Win,—:;i r I s <br /> .« u.a i T I:: <br /> , w <br /> = :;‘,...0 -� <br /> $14 I Oran Mom Own Downtowns fin@. <br /> - Rea%nut.DM.T LMerU Aex.118 N91r..y <br /> - Tin&Orme D.v.Tin. -tea all Mym"tong <br /> A o-. ) J Moon'Mao Q,.."n m. j Loaf Nottuatr <br /> -J Ca..'i.rn Colter _a Canpstine Shopping I 000104000104004 rnn <br /> • o 1 z a a s <br /> 13 <br />