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Date-Dvp Rings <br /> Data driven rings are based on business district values—such as volume of sales,store size, or <br /> number of stores—rather than distance, as are simple rings. Data-driven rings can be used to <br /> define trade areas by adjusting the size of the ring by one of the business district values.The <br /> greater the data value,the larger the ring—which affects the size of your trade area.You can <br /> use this method to compare your business district with others in the region. See the following <br /> example map: <br /> Example Map Showing Data-Driven Rings Based on Number of Retail Businesses <br /> Data Driven Trade Area <br /> using the number of retail business <br /> !r <br /> aMwr v= ".. »„�„ T • 3aerAaa,�rtadr <br /> • <br /> + AA49e k44•• .I• •f �" " £A(1�k'bMt Tt+f•%#a'k4 F, t 91 <br /> � �.WME �q 3y .s 4" :,:,',1"`‘,-.4:4V'fix,,,,;:ii; 144.;,,.. . <br /> • � xWfi <br /> 1 <br /> �4P" "� <br /> of <br /> GM*.YM Ji �'< t <br /> ♦ « <br /> u <br /> •u cs•nx w,.�• s <br /> ♦ _ , <br /> ,te1114". "�� r � �'� , , �%'r 3 <br /> � .. � <br /> ' afla fiat . ; <br /> .°.. r� .fl.x <br /> t " <br /> However,while data-driven rings are useful in comparing competitive business districts,they <br /> may not have a direct relationship with a trade area defined by customer origin (see Defining <br /> Trade Areas Using Actual Customer Data below). Further, data such as retail sales or store size <br /> may be difficult to obtain. <br /> 12 <br />