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Located primarily in cities in coastal gateway states,International Marketplace neighborhoods are developing,urban markets with a rich blend
<br /> of cultures and household types.Approximately 70 percent of households are occupied by families.Married couples with children and single
<br /> parents with children represent 44 percent of households.A typical family rents an apartment in an older,multiunit structure.Most of the
<br /> households are located in California and northeastern states.The median age is 30.4 years,and the median household income is$42,600.Top
<br /> rchases include groceries and children's clothing.Residents shop at stores such as Marshalls and Costco,but for convenience,they stop at 7-
<br /> �even or other similar convenience stores.They are loyal listeners of Hispanic radio programs and prefer to watch movies and sports on TV.
<br /> 36. Old and Newcomers
<br /> Old and Newcomers neighborhoods are in transition,populated by those who are starting their careers or retiring.The proportion of
<br /> householders in their 20s or aged 75 years or older is higher than the national level.The median age is 36.6 years.Spread throughout
<br /> metropolitan areas of the United States,these neighborhoods have more single-person and shared households than families.Many residents
<br /> have moved in the last five years.Sixty percent of households are occupied by renters;approximately half live in mid-rise or high-rise
<br /> buildings.Residents have substantial life insurance policies and investments in certificates of deposit,bonds,and annuities.Leisure activities
<br /> include roller skating,roller blading,playing golf,gambling at casinos,playing bingo,and attending college ball games.They listen to classic
<br /> hits on the radio.Many residents are members of fraternal orders or school boards.
<br /> 37. Prairie Living
<br /> Agriculture plays an important part of the Prairie Living economy;small,family-owned farms dominate this stable market located mainly in
<br /> the Midwest.Two-thirds of the households are married-couple families;the median age is 40.5 years.Homeownership is at 81 percent;the
<br /> median home value is$96,300.Although single-family dwellings are characteristic of these communities, 11 percent of the households live in
<br /> mobile homes. Approximately 36 percent of the housing units were built before 1940.These residents are big country music fans and enjoy
<br /> hunting,fishing,target shooting,and horseback riding.They work on their vegetable gardens,vehicles,and home projects.Many are members
<br /> of church boards or civic clubs and get involved in civic issues.Because cable TV can be unavailable in these rural areas,many households
<br /> have a satellite dish. Families with pet cats or dogs are common.
<br /> 38. Industrious Urban Fringe
<br /> Industrious Urban Fringe neighborhoods are found on the fringe of metropolitan cities.Approximately half of these households are located in
<br /> the West;40 percent are in the South.Most employed residents work in the manufacturing,construction,retail trade,and service industries.
<br /> Family is central,and children are present in more than half of the households.Many live in multigenerational households.The median age is
<br /> 28.5 years;the median household income is$40,200.Two-thirds of the households own their singlefamily dwellings,with a median value of
<br /> $131,400.Necessities for babies and children are among their primary purchases along with toys and video games.Big movie fans,residents
<br /> it the cinema several times a month and watch movies at home frequently.They prefer to watch syndicated TV and listen to Hispanic radio.
<br /> 39. Young and Restless
<br /> Change is the constant in this diverse market.With a median age of 28.9 years,the population is young and on the go.About 85 percent of
<br /> householders moved in the last five years. Young and Restless householders are primarily renters,living in apartments in multiunit buildings.
<br /> Almost 60 percent are single-person or shared households.This educated market has the highest labor force participation among all the
<br /> Community Tapestry segments,at 75 percent,and the highest female labor force participation,at 73 percent.The median household income is
<br /> $40,900.Residents use the Internet daily to visit chat rooms,play games,obtain the latest news,and search for employment.They read
<br /> computer and music magazines and listen to public radio.They watch movies in the theater and on VHS/DVD,attend rock concerts,play pool,
<br /> go dancing,and exercise weekly at a gym.
<br /> 41. Crossroads
<br /> Young families living in mobile homes typify Crossroads neighborhoods,found in small towns throughout the South,Midwest,and West.
<br /> These growing communities are home to married-couple and single-parent families.The median age is 31.9 years.Homeownership is at 77
<br /> percent,and the median home value is$60,300.More than half of the householders live in mobile homes;36 percent live in single-family
<br /> dwellings.Employment is chiefly in the manufacturing,construction,retail trade,and service industries.Many homes have dogs.Residents
<br /> generally shop at discount stores but also frequent convenience stores.They prefer domestic cars and trucks,often buying and servicing used
<br /> vehicles.Residents go fishing,attend auto races,participate in auto racing,and play the lottery.An annual family outing to SeaWorld is
<br /> common. OuterLimits is a favorite weekly TV show.
<br /> 42. Southern Satellites
<br /> Southern Satellites neighborhoods are rural settlements found primarily in the South,with employment chiefly in the manufacturing and
<br /> service industries.Married-couple families dominate this market.The median age is 37.1 years,and the median household income is$37,700.
<br /> Most housing is newer,single-family dwellings or mobile homes with a median value of$81,400,occupied by owners.Residents enjoy
<br /> country living.They listen to gospel and country music on the radio and attend country music concerts. They participate in fishing,hunting,
<br /> and auto racing.Favorite TV stations are CMT and Outdoor Life Network. Satellite dishes are popular in these rural locations.Households own
<br /> older,domestic vehicles,particularly trucks and two-door sedans.Residents invest time in vegetable gardening,and households are likely to
<br /> n riding mowers,garden tractors,and tillers.
<br /> 44. Urban Melting Pot
<br /> The ethnically rich Urban Melting Pot neighborhoods are made up of recently settled immigrants;more than half of whom were born abroad.
<br /> Half of the foreign-born residents immigrated to the United States in the last 10 years.Most rent apartments in high-dei i 4rbji canyons of
<br /> large cities,primarily in New York and California.Approximately half of the housing units were built before 1950.The mean age is 35.7
<br /> years,and the median household income is$37,400.These fashion-and costconscious residents love to shop,from upscale retailers to
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