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26. Midland Crowd
<br /> Approximately 10.8 million people represent Midland Crowd, Community Tapestry's largest market.The median age of 36.3 years matches the
<br /> T J.S.median.Most households are composed of married-couple families,half with children and half without.The median household income is
<br /> '8,200.Housing developments are generally in rural areas throughout the United States(more village or town than farm),mainly in the South.
<br /> �Iomeownership is at 84 percent.Two-thirds of households are single-family structures;28 percent are mobile homes.This is a somewhat
<br /> conservative market politically. These do-it-yourselfers take pride in their homes,lawns,and vehicles.Hunting,fishing,and woodworking are
<br /> favorite pursuits.Pet ownership,especially birds or dogs, is common.Many households have a satellite dish,and TV viewing includes various
<br /> news programs as well as shows on CMT and Outdoor Life Network.
<br /> 27. Metro Renters
<br /> Metro Renters residents are young(approximately 30 percent are in their 20s),well-educated singles beginning their professional careers in
<br /> some of the largest U.S.cities such as New York City,Chicago,and Los Angeles.The median age is 33.6 years;the median household income
<br /> is$52,300.As the name Metro Renters implies,most residents are renting apartments in high-rise buildings,living alone or with a roommate.
<br /> Their interests include traveling,reading two or more daily newspapers,listening to classical music and public radio programs,and surfing the
<br /> Internet.For exercise,they work out regularly at clubs,play tennis and volleyball,practice yoga,ski,and jog.They enjoy dancing,attending
<br /> rock concerts,going to museums or the movies,and throwing a Frisbee.Painting and drawing are favorite hobbies.Politically,this market is
<br /> liberal.
<br /> 28. Aspiring Young Families
<br /> Aspiring Young Families neighborhoods are located in large,growing metropolitan areas in the South and West,with the highest
<br /> concentrations in California,Florida,and Texas.Mainly composed of young,married-couple families or single parents with children,the
<br /> median age for this segment is 30.4 years.Half of the households are owner-occupied,single-family dwellings or townhomes,and half are
<br /> occupied by renters,many living in newer,multiunit buildings.Residents spend much of their discretionary income on baby and children's
<br /> products and toys as well as home furnishings.Recent electronic purchases include cameras and video game systems.Leisure activities include
<br /> dining out,dancing,going to the movies,attending professional football games,fishing,weight lifting,and playing basketball.Vacations
<br /> would probably include visits to theme parks.Internet usage mainly involves chat room visits.
<br /> 31. Rural Resort Dwellers
<br /> Favoring milder climates and pastoral settings,Rural Resort Dwellers residents live in rural,nonfarm areas.These small,growing communities
<br /> mainly consist of single-family and mobile homes,with a significant inventory of seasonal housing.This somewhat older market has a median
<br /> of 46.0 years.Most households consist of married couples with no children living at home or singles who live alone.A higher-than-average
<br /> ‘Vfoportion of residents are self employed and work from home. The median household income is$45,600.Modest living and simple consumer
<br /> tastes describe this market. Because of the rural setting,residents have riding lawn mowers and satellite dishes. Lawn maintenance and
<br /> gardening is a priority,and households own a plethora of tools and equipment.Many households own or lease a truck.Residents enjoy boating,
<br /> hunting,fishing,snorkeling,canoeing,and listening to country music.
<br /> 32. Rustbelt Traditions
<br /> Rustbelt Traditions neighborhoods are the backbone of older,industrial cities in states bordering the Great Lakes.Most employed residents
<br /> work in the service,manufacturing,and retail trade industries.Most residents own and live in modest single-family homes that have a median
<br /> value of$97,000.Households are primarily a mix of married-couple families,single-parent families,and singles who live alone.The median
<br /> age is 35.9 years;the median household income is$45,300.Residents prefer to use a credit union and invest in certificates of deposit.They use
<br /> coupons regularly,especially at Sam's Club,work on home remodeling or improvement projects,and buy domestic vehicles.Favorite leisure
<br /> activities include hunting,bowling,fishing,and attending auto races,country music shows,and ice hockey games(in addition to listening to
<br /> games on the radio).
<br /> 33. Midlife Junction
<br /> Midlife Junction communities are found in suburbs across the country.Residents are phasing out of their child-rearing years.Approximately
<br /> half of the households are composed of married-couple families;31 percent are singles who live alone.The median age is 40.5 years;the
<br /> median household income is$43,600.One-third of the households receive Social Security benefits.Nearly two-thirds of the households are
<br /> single-family structures;most of the remaining dwellings are apartments in multiunit buildings.These residents live quiet,settled lives.They
<br /> spend their money prudently and do not succumb to fads.They prefer to shop by mail or phone from catalogs such as J.C.Penney,L.L. Bean,
<br /> and Lands'End.They enjoy yoga,attending country music concerts and auto races,refinishing furniture,and reading romance novels.
<br /> 34. Family Foundations
<br /> Family is the cornerstone of life in Family Foundations communities.A family mix of married couples,single parents,grandparents,and
<br /> young and adult children populate these small,urban neighborhoods located in large metropolitan areas,primarily in the South and Midwest.
<br /> This market represents stability.Hardly any household growth has occurred since 2000;these neighborhoods experience little turnover.The
<br /> Tian age is 38.1 years;the median household income is$42,100.Most households are single-family structures built before 1970,occupied
<br /> 'Nerbwners.Many residents are members of church boards or religious clubs and participate in fund-raising.Basketball is a favorite sport;
<br /> residents play it,attend professional games,watch games on TV and listen to games on the radio. They watch courtroom TV shows,sports,and
<br /> news programs on TV and listen to gospel,urban,and jazz radio formats.
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<br /> 35. International Marketplace
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