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`.. <br /> ai,, Market Potential: Leisure <br /> UNIVERSITY OF MINNESOTA <br /> EXTENSION Brainerd Lakes <br /> Total 2007 Households: 58,342 <br /> Expected Expected <br /> Number of Percent of <br /> Product/Consumer Behavior Households Households MPI <br /> Cooked for fun in last 12 months 6229 11% 115 <br /> Did crossword puzzle in last 12 months 3660 6% 106 <br /> Flew a kite in last 12 months 10683 18% 118 <br /> Did furniture refinishing in last 12 months 1960 3% 115 <br /> Did indoor gardening/plant care in last 12 months 2923 5% 111 <br /> Bought lottery ticket in last 12 months 11833 20% 99 <br /> Bought lottery ticket in last 12 mo: Daily Drawing 9417 16% 79 <br /> Bought lottery ticket in last 12 mo: Instant Game 7632 13% 92 <br /> Bought lottery ticket in last 12 mo: Lotto Drawing 2505 4% 106 <br /> Played lottery: <2 times in last 30 days 1093 2% 108 <br /> Played lottery: 2-5 times in last 30 days 13582 23% 99 <br /> Played lottery:6+times in last 30 days 9041 15% 91 <br /> Played musical instrument in last 12 months 10968 19% 119 <br /> Did painting/drawing in last 12 months 3589 6% 109 <br /> Did photography in last 12 months 7904 14% 120 <br /> Read book in last 12 months 7078 12% 115 <br /> Surfed the Internet in last 12 months 8543 15% 125 <br /> Played video game in last 12 months 1931 3% 104 <br /> Did woodworking in last 12 months 9863 17% 112 <br /> Member of business club 10642 18% 133 <br /> Member of charitable organization 3845 7% 115 <br /> Member of church board 2629 5% 103 <br /> Member of fraternal order 7031 12% 104 <br /> Member of religious club 2409 4% 107 <br /> Member of school or college board 999 2% 103 <br /> Member of union 7441 13% 101 <br /> Member of veterans club 16806 29% 94 <br /> Attended adult education course in last 12 months 13779 24% 125 <br /> Attended auto show in last 12 months 8521 15% 107 <br /> Went to bar/night club in last 12 months 16647 29% 113 <br /> Went to beach in last 12 months 4381 8% 118 <br /> Attended dance performance in last 12 months 6632 11% 111 <br /> Danced/went dancing in last 12 months 5686 10% 105 <br /> Dined out in last 12 months 7586 13% 115 <br /> Dine out<once a month 5601 10% 107 <br /> Dine out once a month 16538 28% 110 <br /> Dine out 2-3 times a month 7950 14% 115 <br /> Dine out once a week 23845 41% 123 <br /> Dine out 2+times per week 2682 5% 116 <br /> Data Note:An MPI (Market Potential Index measures the relative likelihood of the household in the specified trade <br /> area to exhibit certain consumer behavior purchasing patterns compared to the US average. An MPI of 100 <br /> Source: These data area based upon national propensities to use various products and services, applied to local <br /> demographic composition. Usage data were collected by Mediamark Research Inc. in a nationally representative <br /> Page 25 <br />