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Expected Expected Number of Percent of Product/Consumer Behavior Households Households MPI Airline used for domestic trip/12 mo: Continental 1907 3% 117 Airline used for domestic trip/12 mo: Delta 3636 6% 137 Airline used for domestic trip/12 mo: Northwest 2473 4% 142 Airline used for domestic trip/12 mo: Southwest 3614 6% 130 Airline used for domestic trip/12 mo: United 2887 5% 134 Airline used for domestic trip/12 mo: US Airways 2445 4% 133 Rented car on domestic trip in last 12 months 3977 7% 124 Visited on domestic trip last 12 mo: Northeast 8650 15% 121 Visited on domestic trip last 12 mo: South 20521 35% 119 Visited on domestic trip last 12 mo: North Central 10625 18% 125 Visited on domestic trip last 12 mo: West 13428 23% 126 Went backpacking/hiking on domestic vacation/12 mo 2229 4% 123 Went to beach on domestic vacation in last 12 mo 8475 15% 128 Played golf on domestic vacation in last 12 months 2002 3% 131 Visited National Park on domestic vacation/12 mo 4286 7% 120 Foreign travel in last 3 years 17162 29% 123 Spent on foreign vacations last 12 mo: <$1000 3887 7% 126 Spent on foreign vacations last 12 mo: $1000-2999 2712 5% 117 Spent on foreign vacations last 12 mo: $3000+ 2754 5% 124 Foreign travel for personal reasons in last 3 yrs 2641 5% 105 Foreign travel for vacation/honeymoon last 3 yrs 13077 22% 126 Took foreign trip w/all-inclusive travel pkg/3 yrs 5999 10% 122 \,,,, Took foreign trip by cruise ship in last 3 yrs 3154 5% 121 Took 3+foreign trips by plane in last 3 yrs 3090 5% 127 Took 3+foreign vacation trips by plane last 3 yrs 2258 4% 122 Airline used for foreign trip/3 yrs: American 3319 6% 124 Airline used for foreign trip/3 yrs: British Air 1096 2% 117 Airline used for foreign trip/3 yrs: Continental 1427 2% 118 Airline used for foreign trip/3 yrs: Delta 2638 5% 131 Airline used for foreign trip/3 yrs: Northwest 1716 3% 139 Airline used for foreign trip/3 yrs: United 2560 4% 130 Visited on foreign trip last 3 yrs: Canada 3150 5% 128 Visited on foreign trip last 3 yrs: France 2065 4% 127 Visited on foreign trip last 3 yrs: Germany 1649 3% 127 Visited on foreign trip last 3 yrs: Hawaii 1887 3% 125 Visited on foreign trip last 3 yrs: Italy 1810 3% 125 Visited on foreign trip last 3 yrs: Mexico 4047 7% 117 Visited on foreign trip last 3 yrs: United Kingdom 2170 4% 126 Bought travelers checks in last 12 months 5226 9% 124 Took cruise of more than one day in last 3 years 5488 9% 121 Member of any frequent flyer program 14109 24% 140 Data Note:An MPI (Market Potential Index measures the relative likelihood of the household in the specified trade area to exhibit certain consumer behavior purchasing patterns compared to the US average. An MPI of Source: These data area based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research Inc. in a nationally Page 24