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Brainerd Lakes Market Area Profile <br /> Introduction: <br /> The University of Minnesota Extension created the Market Area Profile (MAP) program <br /> to assist Minnesota communities to develop their retail and service sectors. The <br /> authors intend existing businesses, potential businesses, and economic development <br /> organizations to use the information in this report to better serve their market and <br /> develop individual business and main street strategies. <br /> University of Minnesota Extension staff created the report through sound secondary <br /> data and analysis compiled chiefly through Business Analyst, a GIS software program <br /> from ESRI. <br /> Report: <br /> Created: November, 2008 by Ryan Pesch and Art Nash, Extension Educators, <br /> University of Minnesota Extension. <br /> The Market Area Profile was a part of the project led by Ingrid Schneider and Kent <br /> Gustafson of the University of Minnesota Tourism Center. <br /> Sponsors: Brainerd Lakes Chamber of Commerce <br /> A special thanks to all participating lodging establishments for providing data. <br /> Table of Contents <br /> 1. Geographic Customer Summary Page 3-4 <br /> 2. Trade Area Overlap Analysis Page 5-12 <br /> 3. Target Marketing Map Page 13 <br /> 4. Tapestry Segmentation Profile Page 14-15 <br /> 5. Market Potential Summary Page 16-17 <br /> 6. Appendix 1: Data and Methodology Page 18-19 <br /> 7. Appendix 2: Full report of Media Market Potential Page 20-22 <br /> 8. Appendix 3: Full report of Travel Market Potential Page 23-24 <br /> 9. Appendix 4: Full report of Leisure Market Potential Page 25-27 <br /> 10.Appendix 5: Tapestry Segmentation Descriptions Page 28-33 <br /> Page 2 <br />