05-19-2009 EDC Meeting - Laserfiche WebLink

Home Browse Search

AIL Ryan Pesch Phone: 218-998-5794 233 West Cavour pesch(a)umn.edu UNIVERSITY OF MINNESOTA Fergus Falls,MN 56537 EXTENSION www.extension.umn.edu/Retail Brainerd Lakes Market Area Profile, Nov. 2008 Results based on an analysis using Business Analyst from ESRI (www.esri.com)and the 58,347 customer records supplied by 9 lodging establishments in the Brainerd Lakes area. Just how much do our customers overlap? The customers of individual lodging establishments overlap between 58%to 100%of the Brainerd Trade Area Where are our customers coming from ? Minnesota 80.0% Hennepin County 23.5% Wisconsin 2.9% Dakota County 7.8% North Dakota 2.7% Ramsey County 7.6% Top Zip Codes Top Metropolitan/Micropolitan Areas 55347(Eden Prairie) Minneapolis-St Paul 59.1% 55311 (Osseo) St. Cloud 3.2% 55125 (St. Paul) Brainerd 2.2% 55044(Lakeville) Fargo 2.1% 55304(Andover) What types of customers are our visitors and what are some of their top activities? Boomburbs The newest additions to the suburbs,Boomburbs communities are home to younger families who live a busy,upscale lifestyle.The median age is 33.8 years.This market has the highest population growth at 4.6 percent annually—more than four times the national figure.The median home value is$308,700,and most households have two earners and two vehicles.This is the top market for households to own projection TVs,MP3 players, scanners,and laser printers as well as owning or leasing full-sized SUVs.It is the second-ranked market for owning flat-screen or plasma TVs,video game systems,and digital camcorders as well as owning or leasing minivans.Family vacations are a top priority.Popular vacation destinations are Disney World and Universal Studios,Florida.For exercise,residents play tennis and golf,ski,and jog. Sophisticated Squires Sophisticated Squires residents enjoy cultured country living in newer home developments with low density and a median home value of$244,500. These urban escapees are primarily married-couple families,educated,and well employed.They prefer to commute to maintain their semirural lifestyle.The median age is 37.4 years.They do their own lawn and landscaping work as well as home improvement and remodeling projects such as installing carpet or hardwood floors and interior painting.They like to barbeque on their gas grills and make bread with their bread-making machines. This is the top market for owning three or more vehicles.Vehicles of choice are minivans and full-sized SUVs.Family activities include playing volleyball,bicycling,playing board games and cards,going to the zoo,and attending soccer and baseball games. Metropolitans Metropolitans residents favor city living in older neighborhoods.Approximately half of the households are composed of singles who live alone or with others.However,married-couple families are 40 percent of the households.The median age is 37.1 years.Half of employed persons hold professional or management positions.These neighborhoods are an eclectic mix of single-family homes and multiunit structures,with a median home value of$194,100.The median household income is$57,600.Residents lead busy,active lifestyles.They travel frequently and participate in numerous civic activities.They enjoy going to museums and zoos and listening to classical music and jazz on the radio.Refinishing furniture and playing a musical instrument are favorite hobbies.Exercise includes yoga,roller blading,and hiking/backpacking. Learn more about how Extension can help your community shape its future. Visit www.extension.umn.edu/community Page 1