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06.02 - Region 5 - Survey Results
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12-03-2007 Council Meeting
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06.02 - Region 5 - Survey Results
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What could be improved in Pequot Lakes? <br /> \... Responses to this question covered a variety of topics. The following items emerged as <br /> themes. There was a large number (n=53) of people that deliberately stated that <br /> nothing should be changed. The other three common areas for improvement were <br /> traffic (n=54), parking (n=34), and restaurants (n=15). <br /> What other communities do you visit in this area? <br /> Respondents listed the communities along the Highway 371 corridor and the Brainerd <br /> Lakes Area in an overwhelming amount of the responses. Several communities where <br /> mentioned in an overwhelming majority of responses (more than 95%). <br /> How do those areas compare with Pequot Lakes? <br /> No apparent themes emerged from the response to this question. Many respondents <br /> (n=42) listed Pequot Lakes as being the same as other communities. <br /> Please rate the importance each of the following had on your decision to stop in Pequot <br /> Lakes today? <br /> Please rate the importance each of the following had on your decision to stop in Pequot Lakes today? <br /> Very Mod®r�te1 D#tittle , <br /> _ im `ork of <br /> t <br /> IftortAn im ortar t <br /> Im "'ortance' , ;UnirriY ortarit <br /> Visibility of Businesses 3 f 000 4 '°.,28°1u (1B3), „1 °h=(64); 15°l .89)_�.;; �,1 °!o. 8 ) <br /> Advertising 11% (66i) x'23%-(13Q) - 16'010=(85); 230/.,032) 2p% (165) <br /> Shopping Experience ` 3801 (208} °. ...,''�;3ti°s� 2t}1).. °1n (67)', T°la:�(3 } . 70 4tl) ,w <br /> Business visibility is clearly an important factor in the decision to stop in Pequot Lakes <br /> (59% of respondents rated this as either very important or important). Advertising was <br /> not a primary factor in the decision to stop (52% of respondents rated this lower than <br /> moderately important). The Shopping Experience was a very important factor in <br /> respondent's decision to stop in Pequot Lakes (74% of respondents ranked this as either <br /> important or very important). <br /> 3 <br />
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