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}2-1� As measured by the quality r cities and our regions, it f life s now become bottom-line factor for many business i i t.r together, as in a car-oriented development located 24 miles ' from downtown. But in a place like Celebration, Fla., sprawl is present in the first sense ("where"), but not in the second ("how")—because the town was designed specifically to foster old-fashioned, small-town spirit with very little emphasis on WHAT DOES IT TAKE TO ACHIEVE SUSTAINABLE driving, cars or commuting. ECONOMIC DEVELOPMENT? The distinction of the"how"versus the"where"of sprawl is There is a new movement among economic and community important as business organizations seek to influence policies development experts who feel that sustainable economies are that encourage sustainable economic development.While com- achievable when business interests and environmental con- munities debate the location of new growth or whether to sup- cerns are linked. For example, in the ground-breaking book, port central city redevelopment("where"), they often lose sight Natural Capitalism: Creating the Next Industrial Revolution, of the character of growth that does occur("how"). Paul Hawken and his co-authors state that a new way of viewing In a country with a full slate of constitutionally-based the environment and natural resources is required today. property rights and where metropolitan growth tendencies Hawken notes that traditional business models rest on the are ubiquitous, even well-intentioned attempts to impact the premise that natural resources are unlimited in supply and "where" are often fleeting at best. They often devolve into labor is the only limit to economic growth. He explains that the fallacious debate of "growth vs. no growth." The more this view is literally unsustainable because labor is in reality a important question is the "how?" In most business planning, surplus good and natural resources are being pushed to certain the "how" often is about design—the design of management limits from overuse and pollution."The next industrial revolu- processes, supply lines and computer networks. In any busi- tion, like the first one,will be a response to changing patterns ness, design often is the difference between sustainable and of scarcity. It will create upheaval,but more importantly it will non-sustainable practices. Lost for several generations, the create opportunities.Businesses must adjust to these new reali- concept of urbanism has refocused the importance of design ties,"says Hawken. in real estate and community development. My partner, Another factor to consider is sprawl,which to new urbanists Milosav Cekic,defines urbanism as the creation of"places that is the unplanned and haphazard expansion of the suburbs;and encourage regular, chance contact between people who may to proponents of"open" development is a highly-charged mis- not know each other." nomer for the natural result of having fewer regulations and more perceived individual choice regarding land development. THE NEW URBANISM According to experts like Michael Lewyn, assistant profes- An urban design movement, New Urbanism has been sor at Florida Coastal School of Law in Jacksonville, Florida, gaining momentum for about a generation. The goal of New there are two kinds of sprawl: "where we grow" (the physi- Urbanism is to remarry real estate development, architecture cal movement from the core to the fringe of a region) and and urban planning. New Urban projects can include down- "how we grow" (development oriented toward drivers as town redevelopment,infill and large-scale new growth in sub- opposed to non-drivers). Sometimes, says Lewyn, the two go urban greenfield locations.Common types of New Urbanism New Urbanism is the creation s that encourage e r, chance contact e le who may t know each ilosa.v Cekic 8 Chamber Executive Convention 2008