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so with the approval of a sign concept plan. The sign <br /> concept plan shall contain all existing and proposed signage <br /> for the entire parcel. Property owners within 350 feet of <br /> the subject property shall be notified by regular mail of the <br /> sign concept plan in question. The Planning Commission <br /> shall review the sign concept plan and base its decision on <br /> the following: <br /> (a) necessity of the additional signage, <br /> (b) alternatives to additional signage, <br /> (c) continuity with signage on adjacent parcels, <br /> (d) aesthetic impacts, and <br /> (e) perceived effectiveness of proposed signage. <br /> Passed and adopted by the Pequot Lakes City Council this 2nd day of October, 2012. <br /> Effective Date: This ordinance amendment shall be in full force and effect from and <br /> after passage and publication according to state law. <br /> Repeal: This ordinance shall repeal all ordinances inconsistent herewith. <br /> �. <br /> Nancy Ad s, Mayor <br /> ATTEST: <br /> Sandra Peine, City Clerk <br />