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UofM COMMUNITY ECONOMICS PROGRAM: POTENTIAL RESEARCH & EDUCATION <br /> RESOURCES FOR THE CITY OF PEQUOT LAKES <br /> EMarketing Workshops <br /> • • • Roadside Advertising in the <br /> Digital Age Your biggest potential <br /> billboard is on the Internet. How do you <br /> get info about and links to your <br /> business on Google Maps - for Android <br /> phone users - and Yelp/Apple Maps - for <br /> •Crookston <br /> iPhone users? How do you claim <br /> ownership of existing info about your <br /> business and make it accurate and up- <br /> .37. 1 to-date? <br /> •ca l • Mobile eMarketing Travelers, <br /> •Brainerd consumers are rapidly shifting from the <br /> desktop to iPad-type devices to smart <br /> County Exe.m«. phones. A significant percentage of <br /> �- Black Friday sales were made via mobile <br /> MerrIS ""' 'St Cloud phones. How do you optimize your <br /> I• oquetI . u" <br /> Ems• cr <br /> • e « . business' presence on the web and with <br /> ca location-based services so that <br /> larijoi=t4 consumers can connect with your <br /> c ',m products and services? And what are <br /> some of the tools and methods you, as <br /> a business, can use that are mobile <br /> phone based? <br /> • Getting High On Google This one is about "search engine optimization" so that when <br /> someone enters your business' name or related keywords into the Google or Yahoo or Bing <br /> search engine, your business's website is one of the first "hits" they see. <br /> • Using Social Media in Business How does your business tap the advantages and connect <br /> with new audiences using Internet-based social media, like Facebook and Twitter? How do <br /> you enhance your traditional website with these tools? <br /> • Dealing with Online Reviews Managing an online presence is now an essential business <br /> practice. This includes monitoring and responding to reviews posted on social media sites such <br /> as Yelp and Trip Advisor. Attend this webinar to learn about the impact of online reviews on <br /> consumers and businesses, and how to manage your reviews to enhance customer loyalty and <br /> attract new customers. <br /> Retail Trade Analysis <br /> • Downtown Market Analysis Toolbox Establish a small working group that includes local <br /> business leaders, economic development professionals and community leaders to utilize <br /> Extension's FREE online Downtown Market Analysis Toolbox <br /> http://www.extension.umn.edu/community/retail/downtown/ The toolbox was created UofM <br /> Community Economics and our sister programs in Ohio and Wisconsin to help local actors <br /> better understand market context, analyze opportunities by sector, and to take action related <br /> to building usage, marketing and branding, business retention and expansion, supporting <br /> entrepreneurs, and business attraction. <br /> 1 <br />