10-21-2014 EDC Minutes - Laserfiche WebLink

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ECONOMIC DEVELOPMENT COMMISSION OCTOBER 21,2014 MEETING MINUTES MEMBERS PRESENT: Chair Jurchen, Commissioners Rieck, Stroot, Roggenkamp, and Merritt ALSO PRESENT: Sheila Haverkamp, BLAEDC; Chris Lindholm, School Superintendent; Jenna Crawford and Amy Sjoblad, Chamber of Commerce Representatives 1. Call Meeting to Order The meeting was called to order by Chair Jurchen at 8:00 a.m. 2. Approval EDC Minutes COMMISSIONER REICK MOVED TO APPROVE THE 8/19/2014 EDC MINUTES. COMMISSIONER ROGGENKAMP SECONDED THE MOTION. MOTION CARRIED 5-0. 3. Chamber Branding Update Jenna Crawford gave a presentation on the new brand and vision that the Chamber has been working on. She explained that the strategy used to develop the new brand is that the Chamber operates as a region with individual identities; i.e. Pequot Lakes Chamber and Crosslake Chamber. The Chamber is working toward providing equal representation for business and tourism. Jenna stated that the vision is to "stand tall as the most celebrated and successful lakes region in America" and the values are leadership, teamwork, tenacity, and optimism. The new Chamber logo consists of Babe the Blue Ox which stands for strength and history which can be used in tourism and business. The logo also includes a separate identity for Crosslake which is the cross paddles and a separate identity for Pequot Lakes which includes the bobber. The EDC talked about ways to strengthen the relationship between the City and the Chamber. The EDC stated that the Chamber needs to try to get more Pequot Lakes business to join the Chamber. Some suggestions by the EDC included an open house by the Chamber and going door to door to the businesses to reveal the new brand and vision. 4. Update from Chris Lindholm Chris Lindholm gave a presentation on the district's new website. He also gave an update on the strategic planning process.