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■ DEVELOPMENT OF ACTION PLAN BY INDUSTRY /ECONOMIC SEGMENT <br />MANUFACTURING: SPORTS EQUIPMENT/ACCESSORIES <br />:) PRIORITY: 5 (MODERATE) <br />Description Produce some type of unique sport equipment or accessory related to sports activities that are in <br />the lakes region. Brand the product with some reference to the area. <br />Opportunity for Crow Opportunity to leverage the Brainerd Lakes brand for sports - related equipment or accessory. <br />Wing County Product to be developed via a design contest offered to area high school and college students. <br />The product could initially be sold regionally (Midwest) and then roiled out through national <br />distribution and an on -line shopping portal. <br />Resource Requirements Resource Requirement Evaluation of Resource <br />and Evaluation ► Sites /Buildings: The product will initially be produced by a smaller company seeking an <br />existing building with 5,000 to 10,000 sq. ft. with an option for future <br />expansion. <br />► Qualified Labor: Labor requirements will vary by type of product and related processes. <br />A company with unique skill requirements will need to partner with CLC <br />to develop speck training packages. <br />► Access to Utilities: The company will typically require access to electric power, possibly <br />gas, water, sewer and Internet. <br />► Transportation Truck, air and rail access are available depending on the needs of the <br />Access: business and the location of customers and suppliers. <br />Marketing Strategy Marketing will vary depending on the type of product and whether a local company decides to <br />provide production. <br />Action Plan/Timing Action Item Responsibility/TimIng <br />1. Appoint Design Contest Board of Directors. BLADC and Chamber of Commerce —IN <br />2. Develop ground rules for design contest and Design Contest Board <br />seek sponsors for the event, including $2,500 <br />and other prize items. <br />3. Administer design competition. Design Contest Board <br />4. Consider pursuit of actual product depending BLADC, Chamber of Commerce, Design <br />on results of competition. Contest Board, and other stakeholders to meet <br />and determine commercial viability of contest <br />winners. <br />3 <br />_1\ <br />Brainerd Lakes Area Development Corporation ■ SWOT Analysis and Action Plan 24 <br />