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1[1. Downtown Keys to Success <br /> The City has identified the following guiding principles for the future of downtown Pequot Lakes. <br /> These principles were developed with the input of residents, business owne�s and other downtown <br /> stakeholders to protect the character of Pequot while promoting growth in downtown. <br /> '�- .� <br /> � . � � � , • � � I • , � <br /> i � � i i r � � , •� r � • , r � e i •, <br /> e r • r i � e <br /> ;�e <br /> �vntown while evolving over <br /> ' time as human needs,available <br /> (��7r7�mr�r7� in�Cv�vF Kr���`l technologies,and aesthetic styles <br /> ¢�,I:a� nt:t <br /> Downtown Pequot Lakes was not created with a grand centra izing tfieme. �Despite iFis,o�pe�Tiaps <br /> because of it,the buildings in the downtown have a charm and seem to belong in their surroundings. <br /> There is a desire to maintain the high quality of the investments made in the downtown, but there is <br /> also strong resistance to any type of uniform standard(whether imposed or voluntarily adopted)that <br /> would unnaturally alter the character of downtown. <br /> � � � � = r � � <br /> � i � i � � � � � � � � � <br /> i •ri • •� � � <br /> Studies of the Pequot lakes downtown have demonstrated that retail shoppers tend to park and <br /> then visit all of the available businesses. This"destination effect"—with Pequot Lakes as a destination <br /> as opposed to one specific store- is made possible by the number of quality businesses that are located <br /> in Downtown. Each time a new quality business is added,the overall draw of the downtown expands, <br /> so accelerating the growth of new businesses will create success for all Downtown businesses. <br /> The "destination effecY' is further enhanced by how public spaces are designed. Walkways and <br /> thoroughfares that are inviting to pedestrians,along with shops that are pedestrian-oriented and scaled, <br /> create an atmosphere that is conducive to destination shopping. Public spaces provide extra value <br /> when they encourage shoppers to wander from business to business,or to experience the downtown in <br /> an enjoyable way that makes them want to return another day. <br /> � � � � � • •� � � • � � � � <br /> � ' � i � r �� � � i � � er e � � • <br /> i r • � i e i t ' i i � i <br /> � � � • <br /> 6 <br />