04-09-2019 EDC Meeting Minutes - Laserfiche WebLink

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EDC Minutes April 9, 2019 Page 2 of 4 ----------------------------- i. Billboard sign — Dawn ii. Flags messaging — Dawn iii. One page handout — Nancy Ms. Bittner stated that we need to look at the sign as a real estate sign vs a billboard sign due to zoning restrictions. A variance is required to have a sign larger than 9 square feet and flags. Ms. Haverkamp spoke regarding different options for flags and signs. Discussion ensued regarding cost of the sign and flags, where the funding will come from and different options for signage and/or flags. The cost of the existing billboard on 371 was $13,000 for a two sided billboard. Advertising flags would be an estimated cost of$500 each (4 or 5 suggested). Commissioner Crochet suggested having a billboard south of Brainerd on Highway 10 near Rice/Royalton/Little Falls and put the flags on the Heart of the Good Life property to advertise. Consensus of the Commission was to have Ms. Malecha and Ms. Wasserman establish the vision or message for the advertising before we start with contacting companies regarding the billboards or flags. Ms. Malecha handed out the one page document that Widseth Smith Nolting created for the City to handout for the Shovel-Ready Sites. Discussion ensued regarding possibly updating the handout once we get our message completed, possibly contact a marketing firm to get a cost analysis for marketing the Heart of the Good Life and what are the options for 2019 and future. b. Draft Architectural & Landscaping Standards — Dawn Ms. Bittner presented the changes to the architectural design standards and landscaping standards. The consensus of the Commission was for the Planning & Zoning Committee to move forward with the currently updated plan. 5. School Update Speaking on behalf of Chair Lindholm, Vice Chair Rieck stated the solar system is now working and will save the school district approximately $10,000 per year. The school has filled 5 of the 6 teaching positions and will have an estimated 40 new students in the high school in each of the next 2 years.