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P ' <br /> Sheita Haverkamp <br /> From: Sheila Haverkamp <br /> Sen� Tuesday, Mar�h 19,2t119 6�5 AM <br /> To: Sheila Haverkamp . <br /> Subjec� City of Pequot l.akes Marketing Ideas for 80 Acre Development <br /> �BLAEDC's offerinc�r,slsu�qestions for Pepuot Lakes to Promo#e "The Good Life <br /> Development"in 2019 <br /> � <br /> BLAEDC (For 2019 5upport) <br /> • BLAEDC website presence <br /> • Social media promotions every few months <br /> • Sharing and discussing with our�ontact�and networks <br /> • Offering the opportunity for prospects <br /> City Considsrafions <br /> • Obtain creative professional services to develop concept of ad, one page handout, flag sign messaging, billboard <br /> schematic($1,500-$5,000) <br /> o Place a�ir�local pubfications—Chamber, tf, Brainerd Disp�atch, Echo etc. (1 ad per rriorrth x$500/ad= <br /> $4,500) <br /> o Print one page handout($500) <br /> o Acquire flag system{$500fpast and flag x 5=$2,5U0) <br /> o Construct billboard sign for permanent placement in park($5,000-20,000) <br /> TOTAL-$14,000—32,500 <br /> • LAMAR-$7,5D{3 Per'bitlboard P�'Y�' <br /> • Incentive for first buyer in 2019 if locate on Northside of park—$32,500 per acre(50%DISCOUNT) <br /> • List with Real Estate Agent <br /> From:Sheila Haverkamp <br /> Sent:Thursday, March 7,2019 2:54 PM <br /> To:'N�ncy Malecha'< > <br /> Cc:Ty�er Glynn< > <br /> SubjeGt:City of Pequot Lakes Marketing Ideas for 80 Acre Development <br /> Hi Nancy—Here is my outline to review with the EDC next week. Sheila <br /> ��_ � G�/�� <br /> .�����'_, d <br /> E�Leads—Startup,Susiness Retentian and E�cpansion, Attraction <br /> GENERAL <br /> Traditional—Website, Social Media, Public Relations, News and Radio Stories, Networking, BRE <br /> (BLAEDC and City of Pequot Lakes/CONTENT—video and info packet, schedule news stories, radio gigs, BLAEDC <br /> annual meeting, commentary, etc.) <br /> Local Promotion—(Important to develop message.) <br /> �sual Signage—Flags, etc. <br /> 1 <br />