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<br /> The Process Video Elements
<br /> The flrst step is to start with the message-what are you trying The Heart of the Good Life Development video will include the
<br /> to communicate?Who's your audience?What do they want to following.
<br /> hear?What do they need to know?This should be simple and
<br /> clear:We don't need to tell them everything.The goai of this • ($1,�0)Voiceover or Irrterview:We'll write a voiceover
<br /> video is to grab someone's attention, get them excited about a script and coordinate voice talent for recording,or intenriew
<br /> development opportunity and quality of life in Pequot Lakes,and someone to deliver the message.
<br /> contact Nancy for more information.
<br /> • ($1,500)B-roll Video Footage:We'll shoot aerial and
<br /> Once the message is nailed down,we need to decide how it ground clips of the site from muitiple directions and I'rfestyle
<br /> should be delivered.This can be done through a voiceover of a shots around the city(Paul Bunyan Trail, golf,boating,
<br /> written script or interviews.Voiceover scripts allow you complete the schools,shopping,baseball,etc.).We understand
<br /> control over what's being said while interviews rely on what a that the goal of this video is not only to highlight the Heart
<br /> person actually says. Most people get nervous on camera and of#he Good Life Development, but also to promote the
<br /> have trouble delivering a solid intenriew. It can be done, but it Pequot Lakes commun'ity as a great place to live! It'll be the
<br /> requires the right person and some planning.Voiceovers are best'rf we can get this type of footage this summer,while
<br /> easier to adapt as the video goes through revisions. everything is green,and people are out and about.
<br /> The next step is to come up with a list of supporting visuals.This • ($8,000)Modeling and Animation:Create a development
<br /> will include lifestyle clips from around Pequot Lakes, maps,aerial concept for the site.We'll animate a variety of views, which
<br /> views of the site,and a variety of concept animations. will include people, landscaping, realistic materials,cars,
<br /> etc.We'll show a site plan of a concept development for
<br /> the entire site and then transition to ground level animations
<br /> Setling the �uture in three zones-small buildings(north part of site), large
<br /> One of the goals of this video is to clearly communicate buildings(middle), and recreation(south end of site).
<br /> how great Pequot Lakes is today�- beautitul surroundings,
<br /> recreational opportunities,a wonderFul school district,unique ' ��)Licensed Background Music:The first draft of the
<br /> shopping,and the list goes on and on.However,the primary video will include three different options for background
<br /> focus is on the future. Mainly,the Heart of the Good Life music. It's best to hear the music while watching the video
<br /> development.The best way to communicate an idea that to see how it feels.We'll decide on a song together. If it
<br /> doesn't yet exist is through powerFul visuals. makes sense to use two songs,we can do that. Each song
<br /> costs$50,which includes licensing fees and unlimited use.
<br /> Modeling and animation are a critical component to this video.
<br /> Developing a concept that shows how this 84-acre parcel could ' ������deo Production:Bringing it all together-
<br /> be developed will be extremely important. Realistic animations editing, overlay text, graphics,videos,animations,music,
<br /> will allow the viewer to get a good sense of what's possible on �d maps.There will be two meetings to review the video.
<br /> the site,and will allow them to visualize their business in Pequot We'�I meet once the first draft is created, and your team will
<br /> Lakes.This will generate excitement and hopefully get them to have the opportunity to make comments about what you'd
<br /> contact Nancy to learn more. like to change.After the revisions have been made,we'll
<br /> meet again to do a final review of the video. Final revisions
<br /> will be made and we'll deliver the video to you.We can also
<br /> 1`he 1lVSIV Advantage assist with helping you promote the video - website links,
<br /> social media posts,and email blasts.
<br /> Widseth Smith Nolting has all the staff in-house needed to
<br /> produce this video. In addition to architects and engineers, '�g cost to produce this video will be$15,550.The video
<br /> we also have a certified drone pilot, photographers,video will be between three and four minutes in length and will include
<br /> production personnel, script writers,and animation specialists. the elements listed above.
<br /> Together,this team has all the skill and experience necessary to
<br /> create an amazing video for the City of Pequot Lakes.
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