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4.d. Heart of the Good Life Development - Video
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4.d. Heart of the Good Life Development - Video
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�' Heart of the Good Life Development Video <br /> 6/14/18 <br /> The first step is to start with the message—what are you trying to communicate?Who's your audience? <br /> What do they want to hear?What do they need to know?This should be simple and clear.We don't <br /> need to tell them everything.The goal of this video is to grab someone's attention,get them excited <br /> about a development opportunity,and contact Nancy(or someone else)for more information. <br /> Once the message is nailed down,we need to decide how it should be delivered.This can be done <br /> through a voiceover of a wr'itten script or interviews.Voiceover scripts allow you complete control over <br /> what's being said while interviews rely on the what a person actually says. Most people get nervous on <br /> camera and have trouble delivering a solid interview.It can be done,but it requires the right person and <br /> some planning.Voiceovers are easier to adapt as the video goes through revisions. It's much harder to <br /> add pieces to interview footage(you need to shoot another interview). <br /> The next step is to come up with a list of supporting visuals.This will include lifestyle clips from around <br /> Pequot Lakes, maps,aerial views of the site,and a variety of concept animations. , <br /> The Heart of the Good Lffe Development video will include the following. <br /> • (Approximately$1,000)Voiceover or Interview:We'll write a voiceover script and coordinate <br /> voice talent for recording,or interview someone to deliver the message. <br /> • (Approximately$1,500)B-roll Vdeo Footage:We'll shoot aerial clips of the site from multiple <br /> � directions and lifestyle shots(Paul Bunyan Trail,golf, boating,shopping, baseball,etc.). It'll be <br /> the best if we can get this type of footage this summer,while everything is green,and people <br /> are out and about.That also gives us flexibility,should you decide to go ahead with the video <br /> next winter.We'll already have that footage. <br /> • (Approximately$8,000) Modeling and Mimation:Create a development concept for the site. <br /> We'll animate a variety of views,which will include people, landscaping,realistic materials,cars, <br /> etc.We'll show a site plan of a concept development for the entire site and then transition to <br /> ground level animations in three zones—small buildings(north part of site), large buildings <br /> (middle),and recreation(south end of site). <br /> • ($50)Licensed Background Music. <br /> • ($5,000)�deo Production:Bringing it all together—editing,overlaytext,graphics,videos, <br /> animations,music,and maps. <br /> The costs for the Heart of the Good Life Development video will be approximately$14,000—16,000. <br /> The video will be between three and four minutes in length and will include the elements listed above. <br /> Here are some example videos that are similar to what we'll produce for you.Click the links to watch. <br /> A. River to Rail <br /> B. Crosslake Town Square <br /> C. National Loon Center <br /> D. Brainerd School District Referendum <br /> �- <br />
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