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Dawn Bittner <br />From: <br />Sent: <br />To: <br />Sheila Haverkamp < Sheila@ g rowbrainerd lakes.org > <br />Tuesday, April 18, 20L7 7:54 AM <br />Dawn Bittner <br />85+ Acres S. of Business ParkSubject: <br />The following information shares ideas and a potent¡al path for PL to consider in exploring a long-term vision for the 85+ <br />acres south of the city's existing business park. <br />Future Land Use ldeas <br />1. Business or industrial park expansion <br />2. Campus for technology, professional and back office operations3. Recreatíonal facilities and retail development including a hotel4. Other <br />Each of the above land use ideas, in addition to others that may be proposed, should be explored and articulated <br />including: <br />L. Potential returns to the city (jobs, tax base, site layout options, building capacity, tourism draw, resident <br />amenities, etc.) <br />2. Public development costt including options to phase the development3. Pros and Cons of each option such as nearby smells, holding timeframes, market demand, public desire, etc. <br />BLAEDC's marketing strategies to encourage businesses to start, expand and locate in Crow Wing County:1. Localpromotion and networking <br />2. Website <br />3. Relationships <br />a. Locally- banks, elected officials, EDA's/EDC's, business owners, EXECs, local realtorsb. Regionally- MN Power, lF, Region 5c. Statewide - MNDEED <br />4. Business Retention and Expansion programs <br />5. Advertising - lQ, MN Business Climate, Seasonal homeowners <br />6. Events - MN Real Estate Journal, Site Selector/s Visit, Downtown Contests, etc.7. lnitiatíves such as shovel Ready site selection, social media strategies8. Others - signage, billboards, etc. <br />Other marketing strategies include trade shows, consultants to identiñ¡ prospects, etc. <br />Option to proceed: <br />l.Engage a consultant to explore alternatives for presentation and consideration to the EDC. <br />2.Develop a RFP to share with potential developers <br />3.Other <br />Shei(la Haverkamp, Executive Director <br />Brainerd Lakes Area Economic Development Corporation <br />224 West Washington Street, Brainerd, MN 56401 <br />21 8-828-0096 <br />888-322-5232 <br />shei la@q rowbra i n erd lakes. org <br />www. g rowbrai nerd lakes. org <br />1