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What could be improved in Pequot Lakes? <br /> Responses to this question covered a variety of topics. The following items emerged as <br /> themes. There was a large number (n=53) of people that deliberately stated that <br /> nothing should be changed. The other three common areas for improvement were <br /> traffic (n=54), parking (n=34), and restaurants (n=15). <br /> What other communities do you visit in this area? <br /> Respondents listed the communities along the Highway 371 corridor and the Brainerd <br /> Lakes Area in an overwhelming amount of the responses. Several communities where <br /> mentioned in an overwhelming majority of responses (more than 95%). <br /> How do those areas compare with Pequot Lakes? <br /> No apparent themes emerged from the response to this question. Many respondents <br /> (n=42) listed Pequot Lakes as being the same as other communities. <br /> Please rate the importance each of the following had on your decision to stop in Pequot <br /> Lakes today? <br /> Please rate the importance each of the following had on your decision to stop in Pequot Lakes today? <br /> Very Moderately Of Little <br /> answer ostians Important Important Important Importance Unimportant <br /> Visibility of Businesses 31% (184) 28% (163) 11% (64) 15% (89) 15% (86) <br /> Advertising 11% (66) 23% (130) 15% (85) 23% (132) 29% (165) <br /> Shopping Experience 38% (208) 36% (201) 12% (67) 7% (39) 7%(40) <br /> L„..„4 <br /> Business visibility is clearly an important factor in the decision to stop in Pequot Lakes <br /> (59% of respondents rated this as either very important or important). Advertising was <br /> not a primary factor in the decision to stop (52% of respondents rated this lower than <br /> moderately important). The Shopping Experience was a very important factor in <br /> respondent's decision to stop in Pequot Lakes (74% of respondents ranked this as either <br /> important or very important). <br /> 3 <br />