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....... <br /> . DWfltOWflati <br /> . � Business District <br /> 't ''' r-..-.mss 4 .�.4 0 f&JVLaµ <br /> K - rCet Analys s <br /> SM� v,-,--;-,, . .. . k Ecopomlially Vibrant,Commercial Districts in Small Cities <br /> -a- - .1.....x' m "t? - <br /> Trade Area Analysis <br /> Defining a downtown or business district's trade area is an important first step in any market <br /> analysis. This step is crucial because it defines the boundaries that will serve as the basis for <br /> further study. It also helps individual businesses identify opportunities to expand their own <br /> trade area. <br /> In community economic development, a trade area is the geographic area from which a <br /> community generates the majority of its customers.This often is the geographic area that <br /> L represents 75-percent of current customers. Sometimes a community may have more than one <br /> trade area (such as a convenience and a destination trade area). Knowing the size and shape of <br /> each trade area is extremely important because its boundaries allow for measurement of the <br /> number of potential customers,their demographics,and their spending potential.This <br /> information provides valuable insight into your community's customer base and allows you to <br /> calculate demand for stores, products,and services. <br /> This section includes information on how to define your trade area(s). You will be able to apply <br /> these methods to define the most appropriate geographical boundaries using zip codes, political <br /> boundaries or U.S. Census designations. <br /> Learn more: <br /> Factors that Influence Trade Areas <br /> Types of Trade Areas <br /> Defining Trade Areas using Focus Groups <br /> Defining Trade Areas using Geographic Data <br /> Defining Trade Areas using Actual Customer Data <br /> Appendix:Trade Areas Representing Non-Resident Customers <br /> 1 <br />