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_ As noted, you can use a similar approach for discerning clusters for other non-local resident customers, such as in-commuters, seasonal residents,or any other segment whose spending affects your business district but live (year-round) outside your community. Tourist Profiling and Prospecting By mapping the origins of your tourists,you can also analyze the demographics of their home neighborhoods as a basis for attracting tourists from other neighborhoods with similar demographics. Here again,you can use GIS software with existing customer address lists to generate a profile or their origins and demographics of their neighborhoods. GIS then uses this information to search (prospect)for potential new customers. Geographic Profiling The profiling process begins by creating a spreadsheet with GIS software mapping customer addresses.The initial mapping process shows the distribution of every tourist customer's home community and indicates where tourist customers are clustered. While the map provides a general view,GIS can also be used to calculate the numbers of tourists by geographic area and distances that generate the most customers. See the following example: Example Map Illustrating Distribution of Tourist Origin Mineral Point - Chamber of Commerce Visitors li IP mi. _ . • • •• • lics,,- ..ago Allinii. a AMMONMnneapaYS'E _. IIIII6 • � MA IN IIM, , • . M wl wAlkirg -. -,+art#d COMM*Valor 3 93 � �r' + N Ornoo Two Cooperative Extension P'N+.a W`Swot.GaNmr ad&N Rvon - Unworthy d W omen.Exrmoon 1 s Hours Fee.wn,7 200 GCS IMAM AT+.on 1987 Typically,geographic profiling of tourists divides them by drive time and by geographic areas such as counties or metropolitan areas.These calculations provide insight into how far customers are willing to travel, as well as the areas that produce the most customers. 21