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As an example,a GIS could draw a customer penetration polygon based on a pre-determined <br /> customer percentage(e.g.,75 percent). This polygon could then be used as the trade area <br /> boundary for a business. Using actual data,the example map of Customer Origins by Street <br /> Address below shows a trade area definition example based on customer addresses. The map <br /> shows customer origins for a store in Milwaukee with sample customer penetration polygons of <br /> 25, 50 and 75 percent. <br /> Example of Customer Origin by Street Address <br /> Business 01 Customer Origins by Street Address <br /> r-- : <br /> • <br /> = ,� <br /> 3Pr '111' <br /> • <br /> l a <br /> 4 <br /> • <br /> 414 <br /> Wass <br /> stem Wfacn,*n Ovens** <br /> • customer Orspn <br /> ® 25%or lets of Customer Onpons <br /> 26%to S) •of Customer OvsQrns <br /> •t%to 73%of Customer Oftprns *` <br /> Courdv Boundar', <br /> i.1R1Ite4 Access+1 o+fWAy <br /> i Offset Mawr Hrphaav • <br /> Community •` ` . <br /> * I Etutoress 1.oc®han MOOD .. .. ` ..• <br /> 17 <br />