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Consumer Focus Group Approach <br /> Since communities in a region compete with one another for customers,one approach is to ask <br /> consumers to define your trade area in relation to regional competition.To do so,you can ask a <br /> focus group of consumers from your community about their shopping patterns within the <br /> region.The process of finding the relative preferences of competing trade areas will help you <br /> understand the flow of retails dollars in and out of your community. The following example <br /> worksheet can help you determine competing centers,trade areas (convenience and <br /> destination), and regional shopping patterns. <br /> Example of a Customer Focus Group Worksheet to Help Define Various Trade Areas <br /> 7tc.h comra in t do roa repro:cnr" <br /> Retail Item Where do you I and others in roar Sow far would con From winch other <br /> committal go to shop for this nem be willing to drive coMBaaities do people <br /> most often'kst as many places as are b parckase this shop in roar commmdP." <br /> appllicablei rmm' <br /> Ct ocetes <br /> vs ae Zeta <br /> HatdwareHosP <br /> :mgat oinnat <br /> e:-xn-m3s= <br /> Carr. <br /> lirhan-e•, <br /> :fiber <br /> Att'e&ib50e5 <br /> iportaig i�oa�5 <br /> 3ooks <br /> Where do sou live' <br /> whir town s car and or your spottse.si place of zatrlOV1 ' <br /> 8 <br />