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<br /> "City of the Arts"is a lofty designa- Six months later,in January 2011, museums,especially the Dali,in down-
<br /> tion,one we would more likely associate the new Salvador Dali Museum opened town St.Petersburg made the case in the
<br /> with New York,Paris,or Florence.The at the southern end of the downtown hearts and minds of people that it was
<br /> southeast does not have the arts and waterfront.The old Dali Museum was truly a city of the arts.We faked it for
<br /> cultural tradition of other regions in the located several blocks south of downtown a while,but we found ways to actually
<br /> and was not in walk- make the identity real.We started small,
<br /> ing distance for most. built on that momentum,and were for-
<br /> Moreover,the original tunate enough to cap things off with the
<br /> museum was actually opening of a dramatic anchor institution.
<br /> an old converted ware-
<br /> . house. DOeS your messafe ring true?
<br /> Despite this,the Emotional truth feels different from tech-
<br /> 1 1 museum had been a nical truth or marketing spin.We all have
<br /> r111;
<br /> huge cultural draw pretty good emotional radar,and cities
<br /> for the city and a true should not underestimate our capacity to
<br /> �.......�— gem for the region, know what is real and what is not.
<br /> but its location did not It is time for some self-reflection and
<br /> ""16 ` allow much synergy honesty.Look at your own marketing and
<br /> between it and the messaging and ask if there is emotional
<br /> rest of downtown.The truth to match whatever clever branding
<br /> new museum,with you are promoting.
<br /> its bold architectural
<br /> The Salvador Dali Museum helped St.Petersburg, design,was located on Peter Kageyama is a community and economic development
<br /> Fla.,earn its identity as the"City of the Arts:' the waterfront and within easy walking consultant(see sidebar below for more information).
<br /> distance of downtown and other cul-
<br /> tural assets,including the
<br /> U.S.My artist friends rolled their eyes at Museum of Fine Arts and
<br /> the statement,and asked how we could the Chihuly Collection.
<br /> f Y
<br /> be a city of the arts,but not be supportive Artists and arts and ':
<br /> of actual artists. cultural advocates 5 ,•, '� '
<br /> These were all valid points and Indic may take issue with *'x ,';
<br /> trt
<br /> ative of the lack of emotional truth at my contention that a ,' .'4
<br /> the time Nonetheless,several key things museum makes a city _
<br /> happened to change that The downtown a cultural destination. +,_,;a., - �;,,.t..
<br /> Craftsman House Gallery championed a They(correctly)will
<br /> campaign in AmericanStyle magazine to note that arts and }`'
<br /> get St.Petersburg designated an arts des- culture are about the Meet the
<br /> A.*:
<br /> tination by including materials on how to creative people and 2014 !u UOtIQI'at the
<br /> vote for the city in all of its patrons'bags. organizations making j•+r � �Qj��rej1te
<br /> The tactic worked,and the city was named art.Museums are Peter Kageyama;s a
<br /> a Top 25 Arts Destination for 2009. essentially boxes that develo community and economic
<br /> P y g Fpm nd h nsul#ant based in St.Peters
<br /> The city took note of this success and we fill with content, bur e mill b
<br /> in 2010 developed a cultural marketing and the content is Speaker a t the 201 q e the opening keynote
<br /> plan and an economic impact study. the museum,not June 1 8 20 in st.Cloud C Annual Conference,
<br /> president of He+s the former
<br /> After the No. 1 mid-sized arts cdestination But edifice.
<br /> peo- Community than Creative 7a'npa gaY.a grassroots
<br /> for three straight years,2010 to 2012.I ple,the building is spoken all over ge o9ad azation,and he has
<br /> find it fascinating and amusing that the a visible and per- re mun'ty development b°i't bott om up
<br /> $ g P are making chap p and the people that
<br /> plan followed the Top 25 designation, sistent reminder Ka a ge happen_
<br /> g yama s book,For
<br /> and not the other way around! of art and recognized b the Love of Cities,teas
<br /> The emotional truth of being a city culture.Even if 2012 in urban la netizen as a Top 1 o gook for
<br /> planning,design,and develop
<br /> of the arts came about in a six-month they never go in Tent.This article was ad P
<br /> period,from July 2010 to January 2011. the museum, Coming book Love Where p You Live from his forth
<br /> In
<br /> July
<br /> d of
<br /> n downtown St.Pe Collection bg is it creates an Don't miss Kageyama's inspiring presenta
<br /> `•• p g
<br /> bon sterarNnual Conference.Learn more an
<br /> was a collection of the popular glass artist impression. g w•Imc.orgfac7 earl+es, and
<br /> Dale Chihuly's work,and at the time the The
<br /> only museum dedicated to his art outside opening of
<br /> his home of Seattle. two notable
<br />
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