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�' Expected Expected Number of Percent of Product/Consumer Behavior Households Households MPI Participated in soccer 1453 2% 109 Participated in softball 4227 7% 104 Participated in swimming 4310 7% 119 Participated in target shooting 2390 4% 106 Participated in tennis 2877 5% 123 Participated in volleyball 1886 3% 105 Participated in walking for exercise 3570 6% 115 Participated in water skiing 3191 5% 120 Participated in weight lifting 2022 3% 122 Participated in yoga 1233 2% 122 Spent on high end sports/rec equip/12 mo: <$100 2515 4% 107 Spent on high end sports/rec equip/12 mo: $100-249 2654 5% 112 Spent on high end sports/rec equip/12 mo: $250+ 2586 4% 120 Attend sports event: auto racing (NASCAR) 6800 12% 107 Attend sports event:auto racing (not NASCAR) 3625 6% 99 Attend sports event: baseball game 4236 7% 121 Attend sports event: basketball game(college) 4338 7% 112 Attend sports event: basketball game(pro) 3402 6% 112 Attend sports event:football game(college) 2140 4% 123 Attend sports event:football-Mon night game(pro) 7304 13% 103 Attend sports event:football-weekend game(pro) 10667 18% 120 Attend sports event:golf tournament 6620 11% 125 Attend sports event: ice hockey game 3792 7% 121 Attend sports event: soccer game 7820 13% 110 Participated in aerobics 13906 24% 120 Participated in archery 1723 3% 96 Participated in auto racing 1354 2% 99 Participated in backpacking/hiking 7176 12% 127 Participated in baseball 4542 8% 105 Participated in basketball 3989 7% 107 Participated in bicycling(mountain) 5043 9% 122 Participated in bicycling(road) 4465 8% 123 Participated in boating (power) 9375 16% 117 Participated in bowling 7307 13% 116 Participated in canoeing/kayaking 3646 6% 119 Participated in downhill skiing 3623 6% 131 Participated in fishing (fresh water) 1398 2% 105 Participated in fishing (salt water) 3305 6% 103 Participated in football 1421 2% 106 Participated in Frisbee 2497 4% 116 Participated in golf 5779 10% 130 Play golf<once a month 7117 12% 133 Data Note:An MPI (Market Potential Index measures the relative likelihood of the household in the specified trade area to exhibit certain consumer behavior purchasing patterns compared to the US average. An MPI of 100 Source: These data area based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research Inc. in a nationally representative Page 27