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Expected Expected <br /> Number of Percent of <br /> Product/Consumer Behavior Households Households MPI <br /> Radio format listen to: all talk 2768 5% 119 <br /> Radio format listen to: alternative 7154 12% 127 <br /> Radio format listen to: classic hits 3249 6% 124 <br /> Radio format listen to: classic rock 7026 12% 112 <br /> Radio format listen to: classical 2785 5% 121 <br /> Radio format listen to: contemporary hit radio 11114 19% 101 <br /> Radio format listen to: country 12523 21% 102 <br /> Radio format listen to: Hispanic 1633 3% 49 <br /> Radio format listen to:jazz 2973 5% 113 <br /> Radio format listen to: news/talk 8955 15% 133 <br /> Radio format listen to: oldies 7137 12% 107 <br /> Radio format listen to: public 2180 4% 126 <br /> Radio format listen to: religious 3354 6% 107 <br /> Radio format listen to: rock 7411 13% 112 <br /> Radio format listen to: soft adult contemporary 4786 8% 125 <br /> Radio format listen to: sports 3294 6% 131 <br /> Radio format listen to: urban 5620 10% 78 <br /> Radio format listen to: variety/other 4891 8% 98 <br /> Radio listening: auto racing (NASCAR) 3467 6% 97 <br /> Radio listening: baseball playoffs/World Series 5601 10% 108 <br /> Radio listening: baseball(regular season) 6659 11% 113 <br /> Radio listening: basketball(college) 3696 6% 110 <br /> Radio listening: basketball (pro) 3468 6% 101 <br /> Radio listening: football (college) 5867 10% 116 <br /> Radio listening: football-Monday night(pro) 3995 7% 109 <br /> Radio listening: football-weekend (pro) 6182 11% 114 <br /> Radio listening: golf 1542 3% 100 <br /> Radio listening: ice hockey 2414 4% 118 <br /> Radio listening: NFL playoffs/Superbowl 3971 7% 109 <br /> Listen to Radio: 6:00 am - 10:00 am weekday 34087 58% 108 <br /> Listen to Radio: 10:00 am-3:00 pm weekday 22426 38% 100 <br /> Listen to Radio: 3:00 pm-7:00 pm weekday 28592 49% 109 <br /> Listen to Radio: 7:00 pm -midnight weekday 8921 15% 96 <br /> Listen to Radio: midnight-6:00 am weekday 2789 5% 89 <br /> Listen to Radio: 6:00 am- 10:00 am weekend 18146 31% 98 <br /> Listen to Radio: 10:00 am-3:00 pm weekend 25265 43% 102 <br /> Listen to Radio: 3:00 pm -7:00 pm weekend 19287 33% 99 <br /> Listen to Radio: 7:00 pm-midnight weekend 8894 15% 92 <br /> Listen to Radio: midnight-6:00 am weekend 2329 4% 86 <br /> Data Note:An MPI (Market Potential Index measures the relative likelihood of the household in the specified <br /> trade area to exhibit certain consumer behavior purchasing patterns compared to the US average. An MPI of <br /> Source: These data area based upon national propensities to use various products and services, applied to <br /> local demographic composition. Usage data were collected by Mediamark Research Inc. in a nationally <br /> Page 22 <br />