Laserfiche WebLink
Travel: What travel products do your customers use? <br /> Expected# Expected <br /> of %of <br /> Product/consumer behavior: Housholds Households MPI <br /> Member of 1 frequent flyer program 7035 12% 134 <br /> Member of 2 frequent flyer programs 3968 7% 136 <br /> Member of 3+frequent flyer programs 2987 5% 145 <br /> Hotel/motel stayed in/12 mo: Hampton Inn 3065 5% 131 <br /> Hotel/motel stayed in/12 mo: Hilton 2716 5% 131 <br /> Hotel/motel stayed in/12 mo: Marriott 3973 7% 137 <br /> Hotel/motel stayed in/12 mo: Courtyard 2106 4% 144 <br /> Spent on domestic vacations last 12 mo: <$1000 9702 17% 115 <br /> Spent on domestic vacations last 12 mo: $1000-1499 5264 9% 121 <br /> Spent on domestic vacations last 12 mo: $1500-1999 3189 5% 132 <br /> Spent on domestic vacations last 12 mo: $2000-2999 2845 5% 129 <br /> Spent on domestic vacations last 12 mo: $3000+ 2907 5% 126 <br /> Domestic travel for business in last 12 months 6813 12% 137 <br /> Domestic travel for personal reasons in last 12 mo 10365 18% 112 <br /> Domestic travel for vacation/honeymoon last 12 mo 26084 45% 121 <br /> Leisure: What types of activities do your customers engage in? <br /> rn--• Member of business club 10642 18% 133 <br /> Attended adult education course in last 12 months 13779 24% 125 <br /> Dine out once a week 23845 41% 123 <br /> Participated in ice skating 10279 18% 124 <br /> Play golf once a month 6025 10% 130 <br /> Play golf 2-3 times a month 9724 17% 132 <br /> Participated in horseback riding 16912 29% 120 <br /> Participated in jogging/running 14700 25% 126 <br /> Participated in golf 5779 10% 130 <br /> Play golf< once a month 7117 12% 133 <br /> Please see Appendix 1 for more detail. <br /> Data Note: An MPI (Market Potential Index measures the relative likelihood of the household in the specified <br /> trade area to exhibit certain consumer behavior purchasing patterns compared to the US average. An MPI of <br /> 100 represents the US average. <br /> Source: These data area based upon national propensities to use various products and services, applied to local <br /> demographic composition. Usage data were collected by Mediamark Research Inc. in a nationally <br /> representative survey of US households. <br /> Page 17 <br /> • <br />