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, . Tapestry Segmentation Profile <br /> UNIVERSITY OF MINNESOTA <br /> Brainerd Lakes <br /> EXTENSION <br /> Community Tapestry classifies US neighborhoods into 65 market segments grouped together <br /> according to a detailed national profile. Data souces include Census 2000,Axciom's InfoBase <br /> consumer database, and Mediamark Research's Doublebase national customer survey(see <br /> appendix 1 for more details). <br /> Tapestry LifeMode Groups 2006 Households <br /> Number Percent Index <br /> Total 58,347 100.0% <br /> L1.High Society 19,417 33.3% 266 <br /> 01 Top Rung 456 0.8% 112 <br /> 02 Suburban Splendor 3,099 5.3% 311 <br /> 03 Connoisseurs 484 0.8% 59 <br /> 04 Boomburbs 7,110 12.2% 564 <br /> 05 Wealthy Seaboard Suburbs 122 0.2% 15 <br /> 06 Sophisticated Squires 6,832 11.7% 439 <br /> 07 Exurbanites 1,314 2.3% 92 <br /> L2.Upscale Avenues 9,530 16.3% 118 <br /> 09 Urban Chic 144 0.2% 18 <br /> 10 Pleasant-Ville 69 0.1% 7 <br /> 11 Pacific Heights 31 0.1% 9 <br /> 13 In Style 3,107 5.3% 215 <br /> 16 Enterprising Professionals 1,208 2.1% 124 <br /> 17 Green Acres 3,349 5.7% 185 <br /> 18 Cozy and Comfortable 1,622 2.8% 98 <br /> V 'ietropolis 3,005 5.2% 96 <br /> �.City Lights 20 0.0% 3 <br /> 22 Metropolitans 2,882 4.9% 415 <br /> 45 City Strivers 11 0.0% 3 <br /> 51 Metro City Edge 77 0.1% 14 <br /> 54 Urban Rows 4 0.0% 2 <br /> 62 Modest Income Homes 11 0.0% 2 <br /> L4.Solo Acts 3,973 6.8% 100 <br /> 08 Laptops and Lattes 186 0.3% 31 <br /> 23 Trendsetters 91 0.2% 15 <br /> 27 Metro Renters 1,299 2.2% 165 <br /> 36 Old and Newcomers 1,352 2.3% 118 <br /> 39 Young and Restless 1,045 1.8% 125 <br /> L5.Senior Styles 3,987 6.8% 55 <br /> 14 Prosperous Empty Nesters 361 0.6% 34 <br /> 15 Silver and Gold 321 0.6% 59 <br /> 29 Rustbelt Retirees 717 1.2% 58 <br /> 30 Retirement Communities 694 1.2% 80 <br /> 43 The Elders 81 0.1% 22 <br /> 49 Senior Sun Seekers 73 0.1% 11 <br /> 50 Heartland Communities 1,521 2.6% 118 <br /> 57 Simple Living 84 0.1% 10 <br /> 65 Social Security Set 135 0.2% 35 <br /> L6.Scholars&Patriots 1,159 2.0% 135 <br /> 40 Military Proximity 8 0.0% 7 <br /> I7,ollege Towns 654 1.1% 138 <br /> ir3 Dorms to Diplomas 497 0.9% 189 <br /> Page 14 <br />