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<br /> Segment Code 17
<br /> Segment Name Green Acres
<br /> LifeMode Group L2 Upscale Avenues
<br /> Urbanization Croup.........U10 Rural
<br /> Demographic Preferences
<br /> Married couples,with and without children, comprise Country living describes the lifestyle of Green Acres residents.
<br /> 71 percent of the households in Green Acres. Many fami- Pet dogs or cats are considered part of the family. These
<br /> lies are blue-collar baby boomers, many with children aged do-it-yourselfers maintain and remodel their homes, projects
<br /> 6-17 years.With more than 9.3 million people, Green Acres include painting,installing carpet or insulation,or adding a
<br /> represents the third largest population of all the Community deck or patio.They own all the necessary power tools, includ-
<br /> Tapestry markets, currently more than 3 percent of the U.S. ing routers,welders, sanders,and various saws, to finish their
<br /> population,and growing by 1.6 percent annually The median projects. Residents maintain their lawns, flower gardens,
<br /> age is 39.9 years.This segment is not ethnically diverse; and vegetable gardens,again with the right tools.They own
<br /> 94 percent of the residents are white. riding lawn mowers,garden tillers,tractors, and even sepa-
<br /> rate home freezers for the harvest. Fitting in with the do-it-
<br /> Socioeconomic yourself mode, it is not surprising that Green Acres is the top
<br /> Green Acres residents are educated and hardworking;more market for owning a sewing machine.A favorite pastime is
<br /> than half who are aged 25 years and older hold a degree or using their ice cream maker to produce homemade ice cream.
<br /> attended college. Labor force participation is approximately They prefer motorcycles and full-size pickup trucks.
<br /> 69 percent,with higher employment concentrations in the For exercise, Green Acres residents ride their mountain bikes
<br /> manufacturing, construction, health care,and retail trade and participate in water sports such as waterskiing, canoeing,
<br /> industry sectors. Seventeen percent of households derive and kayaking. Other activities include bird-watching, power
<br /> income from self-employment ventures. Occupation distribu- boating,target shooting,hunting,and attending auto racing
<br /> tions are similar to the United States.The median household events.They prefer to listen to college football, NASCAR
<br /> income is$62,300,and the median net worth is$151,500. auto racing, and news-talk programs on the radio and read
<br /> Residential fishing, hunting,and motorcycle magazines.Accommodat-
<br /> ' ing the country lifestyle, many households watch TV by
<br /> Green Acres neighborhoods are located throughout the ,satellite dish instead of cable. Events they enjoy watching
<br /> country but mainly in the Midwest and South.The high- on TV include alp ine skiing, ski jumping, motorcycle racing, i
<br /> est state concentrations are found in Michigan, Ohio,and equestrian events,and bicycle racing.A favorite station is the
<br /> Pennsylvania.A little bit country, Green Acres residents live Speed Channel.
<br /> in pastoral settings of developing suburban fringe areas.
<br /> Homeownership is at 88 percent. Eighty-seven percent of the
<br /> household inventory is dominated by single-family dwellings.
<br /> These newer homes carry a median value of$179,700.Typi-
<br /> cal of rural residents, Green Acres households own multiple
<br /> vehicles: 78 percent own two or more vehicles.
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