05-19-2009 EDC Meeting - Laserfiche WebLink

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UNIVERSITY OF MINNESOTA Tapestry Segmentation Area Profile: Leisure 115WINIZIN Paynesville Zip(56362) 2006 Households 17 Green Acres 29 Rustbelt 37 Prairie Total Total Retirees Living Households Percentage Totals 714 816 526 2,416 Hobbies Cooked for fun in last 12 months 16% 17% 13% 370 15% Did crossword puzzle in last 12 months 16% 19% 14% 404 17% Flew a kite in last 12 months 5% 2% 4% 93 4% Did furniture refinishing in last 12 months 5% 4% 4% 107 4% Did indoor gardening/plant care in last 12 months 19% 17% 17% 440 18% Played musical instrument in last 12 months 9% 5% 5% 163 7% Did painting/drawing in last 12 months 8% 5% 7% 151 6% Did photography in last 12 months 15% 11% 11% 296 12% Read book in last 12 months 45% 42% 37% 1005 42% Surfed the Internet in last 12 months 35% 27% 20% 665 28% Played video game in last 12 months 13% 14% 11% 316 13% Did woodworking in last 12 months 10% 5% 5% 170 7% Entertainment Attended adult education course in last 12 months 8% 6% 3% 138 6% Attended auto show in last 12 months 11% 8% 5% 204 8% Went to bar/night club in last 12 months 21% 24% 19% 530 22% Went to beach in last 12 months 30% 23% 12% 527 22% Attended dance performance in last 12 months 4% 3% 2% 72 3% Danced/went dancing in last 12 months 10% 10% 15% 254 11% Dined out in last 12 months 60% 56% 50% 1336 55% Dine out<once a month 5% 6% 7% 131 5% Dine out once a month 8% 6% 4% 155 6% Dine out 2-3 times a month 13% 15% 16% 343 14% Dine out once a week 16% 13% 7% 299 12% V Dine out 2+times per week 13% 11% 12% 280 12% Attended movies in last 6 months 63% 57% 47% 1346 56% Attended movies in last 90 days:<once a month 33% 29% 25% 708 29% Attended movies in last 90 days:once a month 11% 11% 8% 242 10% Attended movies in last 90 days:2-3 times a month 8% 7% 4% 157 6% Attended movies in last 90 days:once/week or more 3% 2% 2% 59 2% Prefer to see movie after second week of release 29% 29% 20% 626 26% Went to museum in last 12 months 17% 12% 7% 290 12% Attended music performance in last 12 months 29% 26% 15% 563 23% Attended country music performance in last 12 mo 8% 7% 6% 166 7% Attended rock music performance in last 12 months 11% 8% 6% 197 8% Went to live theater in last 12 months 18% 14% 12% 335 14% Visited a theme park in last 12 months 22% 21% 12% 477 20% Went to zoo in last 12 months 15% 13% 6% 278 12% Played backgammon in last 12 months 2% 2% 2% 51 2% Played billiards/pool in last 12 months 8% 8% 7% 190 8% Played bingo in last 12 months 4% 7% 5% 122 5% Did birdwatching in last 12 months 7% 5% 7% 152 6% Played board game in last 12 months 20% 18% 13% 425 18% 9