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05-19-2009 EDC Meeting
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05-19-2009 EDC Meeting
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More about Mediamark Research: <br /> One adult per household is selected to participate in the survey. Each <br /> listed household is predesignated with the sex of the prospective <br /> respondent. If the household does not have any adult member of the <br /> predesignated sex, then the available respondent is selected. This is done <br /> in such a way that men and women constitute, in effect, separate samples <br /> of randomly selected individuals. <br /> The completed Mediamark sample consists of over 25,000 respondents. <br /> Each year the sample is completely redrawn, with 13,000 new respondents <br /> entering the survey every six months. 2,400 new clusters are selected <br /> yearly from a continuously updated master list. <br /> Resulting data is weighted to reflect the probabilities of selection inherent <br /> in the sample design and then balanced so that major study demographics <br /> match the most recent independent estimates. Weighting and subsequent <br /> balancing are accomplished within the male and female portions of the <br /> sample. The samples are then balanced on a set of population parameters. <br /> For more information, see http://www.mediamark.com and follow The <br /> Survey of the American Consumer. <br /> Retail Goods and Services Section: <br /> To estimate consumer spending patterns, the latest(2001-2003)Consumer <br /> `+ Expenditure Surveys (CEX) from the Bureau of Labor Statistics (BLS)were <br /> combined with ESRI CommunityTM TapestryTM segmentation. A conditional <br /> probability model links spending by the consumers surveyed to all households with <br /> similar socioeconomic characteristics. Spending patterns are developed by Tapestry <br /> markets and updated to 2005 by adjusting to current levels of income. Expenditures <br /> represent 2005 annual averages and totals. <br /> More about the Consumer Expenditure Survey (CEX): <br /> These continuing surveys include a Diary Survey for daily purchases and an <br /> Interview Survey for general purchases. The Diary Survey represents record- <br /> keeping by consumer units (CU) for two consecutive weeklong periods. This <br /> component of the CEX collects data on small, daily purchases that could be <br /> overlooked by the quarterly Interview Survey. The Interview Survey collects <br /> expenditure data from consumers in five interviews conducted every three <br /> months. The data from both surveys is integrated to provide a comprehensive <br /> database on all consumer expenditures. To compensate for the relatively small <br /> CEX survey bases and the variability of single-year data, expenditures are <br /> combined from the 2001-2003 surveys. The combined years account for 45,000 <br /> independent households nationwide. <br /> Minnesota Retail Establishment Averages: <br /> 3 <br />
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